Growth Manager

Lead GSM’s UAE market expansion by driving growth for both customers (riders) and supply (drivers) . The role blends brand strategy, performance marketing, CRM, and on-ground growth execution to establish GSM as the most trusted and sustainable mobility platform in UAE.

Key Responsibilities

• Lead growth strategy and execution for India across both riders (demand) and drivers (supply).
• Drive user acquisition, activation, and retention through data-driven campaigns and experiments.
• Oversee driver recruitment and engagement marketing , ensuring strong onboarding and retention.
• Develop and localize brand positioning and communications that build trust and differentiation.
• Manage multi-channel performance marketing and optimize CAC–LTV efficiency.
• Build and lead a high-performing local growth team and manage budgets effectively.
• Collaborate cross-functionally with Operations, Product, and Global Growth to align priorities and scale impact.

Qualifications & Experience

• At least 8 years of experience in growth, marketing, or user acquisition roles; at least 3 years in leadership.
• Proven success in scaling two-sided platforms (ride-hailing, delivery, marketplace, or fintech).
• Strong command of digital growth tools, analytics platforms , and funnel optimization.
• Track record of market launch or rapid scale-up in India preferred.
• MBA or equivalent preferred.

Key Competencies

• Strategic growth mindset
• Analytical & data-driven problem solving
• Experimentation and agility
• Deep consumer & driver empathy
• Leadership and cross-functional collaboration
• Strong storytelling and brand-building sense