Growth Manager - Revenue Planning and Delivery

About the Role:

We are seeking an exceptional Growth Ninja to pioneer the expansion of our flagship fitness service, Cultfit , into India's Tier 2 (T2) cities. This is a high-ownership role requiring a data-driven approach and a comfort level with ambiguity. You will take full ownership of the T2 growth loop, from discovering and defining the core strategy to planning, executing, and delivering revenue targets . Success in this role directly translates to unlocking the next phase of Curefit's market leadership.

Key Responsibilities:

This role sits at the intersection of Strategy, Operations, and Marketing. Your mandate will be broken down into three core pillars.

1. Strategic Ownership & Planning

• Own & maximize B2C revenue and user growth across all channels within the T2 city portfolio.
• Conduct deep, on-the-ground market research (extensive travel required) to uncover unique consumer insights in T2/T3 cities and translate them into actionable growth opportunities.
• Advocate for the T2 customer by providing product and market insights to the Product team, ensuring Cultfit offerings are tailored to regional customer needs.

2. Cross-Functional Leadership & Execution

• Lead cross-functional strategy and execution by collaborating with Performance Marketing, CRM, and In-Center Sales teams to align targets and resources.
• Drive the end-to-end operational execution of all daily sales and growth initiatives, including city-specific pricing, sale events, and promotional strategies.
• Lead the new city launch playbook , encompassing the development of localized creative routes (in partnership with the creative team) and crafting the optimal media mix for maximum impact.

3. Brand & Field Operations

• Design and execute a high-impact calendar of offline marketing activities and events to build brand awareness and drive consideration for Cultfit.
• Manage and optimize relationships with third-party vendors and BTL agencies to ensure flawless campaign execution

Must-Haves (Minimum Requirements)

• Experience: Minimum 3-5 years of progressive experience in Growth Marketing, or Business Strategy roles within high-growth consumer startups , e-commerce, or hyperlocal businesses in India.
• Impact: A high bias for action, intellectual curiosity, and a demonstrated ability to solve complex, ambiguous problems.
• Analytical Proficiency: Excellent quantitative and analytical skills, with the ability to draw clear, business-driving conclusions from complex datasets.
• Stakeholder Leadership: Exceptional ability to influence, manage, and align diverse cross-functional teams (Sales, Marketing, Product) toward a unified goal.
• Budget Ownership: Demonstrated experience managing and optimizing large marketing or expansion budgets to achieve clear ROI metrics.

Nice-to-Haves (Preferred Qualifications)

• Direct experience launching and scaling products in T2/T3 markets.
• Proficiency in SQL and/or advanced analytical tools.
• Love for problem-solving and a strong impact orientation.