Growth Manager - SEVEN

Main Job Purpose:

• Strengthening customer relationships by enhancing engagement, increasing product adoption, reducing churn, and maximizing lifetime value (LTV), through data-driven strategies, personalized experiences, and cross-functional collaboration, the role ensures sustainable business growth and long-term customer loyalty.

Job Responsibilities:

• Design and own the overall growth strategy, defining key initiatives for customer engagement, cross-sell/up-sell, and retention.
• Develop advanced customer segmentation models (e.g., profitability, lifecycle stage, product usage, behavior) to enable hyper-personalized marketing campaigns.
• Build and optimize communication streams (SMS, push notifications, in-app messages, email) across the entire customer journey, from onboarding to win-back campaigns.
• Identify and execute data-driven initiatives to introduce customers to relevant products and maximize revenue opportunities.
• Develop and implement retention campaigns and proactive interventions to retain at-risk customers
• Monitor and analyze key performance metrics, including customer LTV, conversion rates, product penetration, and campaign ROI. Provide regular reporting and actionable insights to senior management.
• Conduct continuous experimentation (A/B and multivariate testing) to improve open rates, click through rates, conversion, and overall engagement.
• Partner with Product, Data Science, Customer Service, and Compliance teams to ensure an effective, seamless, and compliant customer experience.
• Prepare comprehensive reports and dashboards to communicate growth performance, insights, and recommendations to senior management.
• Leverage customer feedback, surveys, and behavioral data to inform growth strategies and enhance customer satisfaction.
• Identify, evaluate, and onboard new vendors to support growth initiatives, ensuring alignment with company objectives and compliance standards.
• Partner with Product, Customer Service, and Compliance teams to ensure effective, seamless, and compliant customer experience.
• Manage, mentor, and develop a high-performing growth team, fostering accountability, collaboration, and continuous professional development.

Job Requirments :

• Bachelor’s degree in Business, Marketing, Economics, or related field
• MBA is a plus
• 5+ years of experience in Growth, CVM, Lifecycle Marketing or CRM role, preferably within consumer finance, fintech or banking.
• Deep analytical skills with expert-level ability in Excel Sheets and data visualization tools (Tableau, Looker, Power BI).
• Strong analytical and problem-solving skills.
• Excellent communication and cross-team collaboration skills.
• Strategic Thinking to be able to design and execute growth strategies.
• Analytical Expertise: Strong data analysis skills with proficiency in tools.
• Excellent Command of English.