Growth Marketer and Marketing

*Job Description*

*Role:* Growth Marketer & Marketing Technologist

*Experience:* 6–8 Years

*Location:* Remote / Hybrid (India)

*Employment Type:* Full-time / Freelance

*Salary*: No bar for good candidates

*About UptoSkills*

UptoSkills is a fast-growing AI Powered Technology Talent Employability Ecosystem platform working closely with colleges, students, corporates, and hiring partners across India. We bridge the gap between education and industry through internships, fresher hiring, employer branding, hackathons, campus hiring solutions.

Our ecosystem connects candidates and colleges, enabling corporates to build early-stage talent pipelines while students gain real-world exposure through structured learning, competitions, and hiring opportunities. UptoSkills operates at the intersection of education, technology, and employability, with a strong focus on scalable digital growth.

*About the Role*

We are looking for a Growth Marketer & Marketing Technologist who can own revenue growth end-to-end—from traffic acquisition to conversion, automation, and analytics. This role sits at the intersection of performance marketing, engineering, and automation, ideal for someone who understands both creative strategy and technical execution.

You will be responsible for building scalable sales funnels, managing high-ROAS paid campaigns, implementing advanced tracking, and automating workflows to drive measurable business outcomes.

*Key Responsibilities*

Performance Marketing & Acquisition

Plan, execute, and optimize Meta (Facebook/Instagram) and Google Ads campaigns across Search, Display, and Social channels.

Drive high ROAS for industries such as D2C and B2B.

Continuously test ad creatives, audiences, landing pages, and funnels to improve conversion rates.

*Funnel Architecture & Conversion Optimization*

Design and build high-converting marketing content.

Integrate CRM tools into funnels.

Optimize the complete user journey—from first click to purchase and post-conversion engagement.

*Marketing Automation & Tech Stack*

Implement and manage Zapier, Make, and WhatsApp Business API, Email, LinkedIn automations.

Build automated lead nurturing flows, follow-ups, and notifications, reducing manual effort.

Connect ad platforms, CRMs, analytics tools, and communication channels via APIs and automation tools.

*Tracking, Analytics & Attribution*

Set up and maintain GA4, Google Tag Manager, Meta Pixels, and custom event tracking.

Troubleshoot broken tracking, attribution issues, and data discrepancies.

Provide actionable insights through dashboards and performance reports.

*Content & Creative Collaboration*

Collaborate with designers, copywriters, and influencers to produce high-engagement ad creatives.

Translate performance insights into creative briefs for scalable growth.

*Required Skills & Competencies*

Meta Ads (Facebook & Instagram)

Google Ads (Search & Display)

Marketing Automation (Zapier, Make)

WhatsApp Business API integrations

Funnel & Landing Page Development

Google Analytics 4 (GA4) & GTM

WordPress & Shopify

Conversion Rate Optimization (CRO)

*Technical & Analytical Strengths*

Strong understanding of pixels, APIs, event tracking, and data flow

Ability to debug tracking, automation, and funnel issues

Engineering mindset with logical problem-solving approach

*Soft Skills*

Strong ownership mindset with business-first thinking

Ability to work independently in remote environments

Clear communication with technical and non-technical stakeholders

*Qualifications*

Bachelor’s degree in Computer Science / Engineering or equivalent technical background

6–8 years of experience in performance marketing, growth marketing, or marketing technology

Prior experience in freelance, agency, or fast-growth startup environments is a plus

*Certifications (Preferred)*

Meta Ads & Performance Marketing (Advanced / Hands-on)

Google Ads Certification (Search & Display)

Experience using AI tools for marketing and business automation

*Why This Role Is Unique*

Combines marketing creativity with engineering precision

Full ownership of growth, funnels, and automation

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹1,000,000.00 per year

Work Location: Remote