Growth Marketing Analyst

Identify, analyze, and interpret trends or patterns in complex data sets to develop a thorough understanding of the products, users, and acquisition channels

Marketing Analytics:

• Help solve 3 three problems of Growth Marketing- Whom to target (Propensity), How to target (Channel) and when (Time) to target for optimizing the CAC for the business
• Develop the channel mix & testing strategy for each campaign by collaborating with internal teams
• Run exploratory analysis to uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity
• Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure
• Analyze, forecast, and build custom reports to make key performance indicators and insights available to the entire company
• Monitor, optimize, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings
• Effectively present and communicate analysis to the company to drive business decisions

Qualifications

B.Tech from a Tier-1/Tier-2 institute with 2-4 years of experience

Work Experience/Skills

2-4 years of relevant proven experience from a numbers-driven and analytical marketing environments - perhaps in an online consumer business or a Bank/NBFC

Strong data handling, interpretive and problem-solving skills with the ability to process large volume of transaction level data and efficiently derive actionable results.

Skills: R/Python, SQL , Tableau, Advanced Excel including Pivot Tables