Growth Marketing Assistant Manager

Role Summary

The Growth Marketing Assistant Manager will drive brand awareness, lead generation and customer engagement through strategic campaigns, performance-driven marketing and high-quality B2B content. The role requires a strong mix of creativity, analytical skills and hands-on experience with CRM and marketing automation tools to deliver measurable growth.

Key Responsibilities:

🔹 Strategy & Growth

• Support the development and execution of integrated growth marketing strategies aligned with business goals and KPIs.
• Conduct market research and competitor analysis to identify growth opportunities and industry trends.
• Monitor and improve website performance and campaign KPIs, ensuring measurable impact on brand visibility and lead generation.

🔹 Content & Copywriting

• Develop compelling B2B marketing content, including blog articles, case studies, landing pages, proposals, company profiles, email campaigns and social media posts.
• Craft clear and persuasive copy that aligns with the company’s brand tone and messaging.
• Collaborate with designers and other stakeholders to ensure consistent storytelling across all channels.

🔹 Campaigns & Digital Marketing

• Plan, execute, and optimize digital campaigns across paid, owned and earned media.
• Manage email marketing campaigns using tools such as Mailchimp, HubSpot, or Zoho Campaigns — including audience segmentation, automation flows, and performance reporting.
• Use CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM) to manage lead pipelines, track conversions and measure campaign ROI.
• Optimize SEO and SEM strategies to increase web traffic and visibility.

🔹 Brand & Communication

• Maintain consistency in brand tone, messaging and visuals across all internal and external communications.
• Support PR, corporate communications and events to strengthen the company’s reputation and engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business.
• 5–8 years of experience in marketing and branding roles, preferably within B2B or corporate sectors.
• Proven experience in copywriting, content creation, proposals, and company profile development.
• Strong understanding of digital marketing, CRM and lead generation techniques.
• Hands-on experience with email marketing tools (Mailchimp, HubSpot, Zoho, etc.) and marketing analytics platforms.
• Excellent communication, organizational, and project management skills.
• Analytical mindset with the ability to interpret campaign results and optimize performance.
• Graphic design and basic video editing skills are an added advantage.