Growth Marketing, Co-Founder (SaaS)

Overview

Growth Marketing Co-Founder (SaaS)

Location: Remote (India, MENA, SEA)

Compensation: Equity + Co-founder Title

The Mission

Reinvent how people advance their careers by putting skills at the center. Build and scale a community where job seekers know their skills, discover skill gaps, and follow personalized learning journeys while employers find trusted, role-fit talent faster.

What Youll Drive

• Community-led growth: Launch and scale a job-seeker community (cohorts, challenges, AMAs, live workshops).
• Design engagement systems: leaderboards, badges, streaks to motivate repeat use.
• Content flywheels: Ship multi-channel content (LinkedIn / Twitter, short-form video, newsletters, blog, case studies) that educates on career paths, skill mapping, and practical upskilling.
• Viral & referral loops: Build refer-to-earn and peer-invite mechanics across onboarding, assessment, and learning milestones.
• Partnerships for trust: Activate universities, bootcamps, creators, L&D platforms, and employer brand partners to fuel distribution and credibility.
• Lifecycle & CRM: Own segmentation, funnels, and lifecycle messaging (email, in-app, WhatsApp / Telegram / Discord) to increase activation, proficiency, advocacy.
• Data-driven storytelling: Translate user outcomes (skill validation, gap closure, interview wins) into narratives that attract more seekers and employers.

Scope (Product Context)

• Skill-first experience: Champion messaging around skill mapping, transparent profile scoring, and guided learning paths.
• Job-seeker outcomes: Move users from resume upload, validated skills, role-fit, matches, sharable profiles.
• Network effects: Turn every completed profile, course, and referral into stronger recommendations for the next user.
• MVP focus: Prioritize fast experiments that prove adoption, retention, and word-of-mouth.

What Youll Own (Examples)

Launch community cohorts for target roles (e.g., frontend, data, QA).

Spin up creator / influencer programs and student ambassador networks.

Run SEO for learning paths and role guides; scale newsletter subs.

Build performance loops across paid, organic, and partnerships.

Create playbooks for employer-facing spotlights sourced from community wins.

You Might Be a Fit If You

Have led 01 growth at a startup (SaaS / edtech / career-tech / B2C / B2C2B).

Are a community builder + storyteller who ships fast experiments and measures what matters.

• Can design referral / incentive mechanics and collaborate tightly with product to embed them.
• Are comfortable operating equity-first at the earliest stage and wearing many hats (growth, PMM, partnerships).

Bonus Points

Experience with hiring, edtech, talent platforms, or gamified products.

Creator energy: newsletter, podcast, video, or memes that teach.

Familiarity with employer branding or campus programs.

Structure

• Engagement: Equity-based to start (pre-seed), evolving with traction and funding.
• Collaboration: Works cross-functionally with product, data, and partnerships.

Apply

Send your portfolio / resume and LinkedIn URL to with the subject: Growth Marketing Co-Founder.