Growth Marketing Executive

Manage and grow the organic social media presence of BOUNCE and miniBOUNCE across TikTok, Instagram, Facebook, Snapchat, LinkedIn, and X, delivering on agreed engagement and awareness objectives

Create, write, and edit platform-centric content that is on trend, audience relevant, and consistent with brand positioning and tone of voice for both brands

Stay ahead of social and cultural trends in each market, quickly adapting and innovating content to maximize reach and engagement

Adopt and test platform innovations that drive engagement, traffic & revenues (eg: in-platform bookings)

Ensure social content supports both brands SEO and GEO visibility strategies

Ensure that social content supports and aligns with our paid social media plans and executions

Collaborate with Venue and Content teams to produce timely, platform-appropriate content aligned with brand campaigns, seasonal offers, and promotions

Develop and maintain the social media calendar using Sprout Social

Monitor, analyze, and report monthly on social performance against KPIs, providing learnings and actionable insights

Support the execution of our customer Nurturing Series for both brands, analyzing results and optimizing content to drive Engagement and Repeat Visitation

Manage content requirements and track performance for our Referral program, recommending improvements to increase effectiveness

Execute tactical campaigns across database segments (e.g., WhatsApp, email marketing), that are effective with driving Repeat Visitation and report on results

Assist the Digital Marketing Manager with monitoring paid media campaign performance against KPIs, budgets, and plans

Coordinate and collate campaign assets for the digital agency on a monthly basis

Build strong working relationships with and venue teams, leading collaboration on social media and content needs

Represent Marketing in selected whole of business initiatives, as needed, ensuring brand consistency across all areas of execution.