Growth Marketing Lead

Growth Marketing Lead | Fintech / DeFi | Remote

We’re looking for a Growth Marketing Lead to drive acquisition, revenue, and membership sales for a next-generation crypto neobank built on Solana. You’ll be responsible for retail user acquisition, creator-driven growth, and premium-tier sales across a DeFi-powered mobile fintech app. The role blends fintech marketing, retail conversion, UGC and TikTok-native growth, and Web3 messaging for a global Solana audience.

Salary: Competitive, discussed individually
Format: Full-time, Remote

About the Role and the Project:
A premium crypto neobank built on Solana, offering the world’s first debit + credit card backed entirely by on-chain assets. The platform allows users to spend crypto without selling it, unlock credit limits backed by their tokens, activate Borrow Mode, earn through a savings hub, upgrade to premium memberships (Silver, Gold, Platinum). Your main mission: scale membership revenue and build the product funnels that convert users from install → card → spend → paid tiers.

Key Responsibilities:

• Manage TikTok Ads, Meta Ads, X Ads
• Produce high-performing UGC video creatives
• Run A/B tests and scale winning campaigns
• Reduce CPI/CAC across acquisition funnels
• Increase conversion into Silver, Gold, Platinum tiers
• Develop, test, and refine offers
• Launch upsell and activation campaigns
• Build “premium value” perception for the brand
• Design full product funnels: install → card → spend → membership
• Explain complex fintech/DeFi mechanics in simple language
• Showcase benefits of premium tiers
• Create lifestyle-driven communication for broader audiences
• Work with TikTok/Instagram creators
• Collaborate with Web3 and Solana influencers
• Launch creator challenges, integrations, and review formats
• Drive UGC waves tied to membership themes
• Growth Mechanics & Retention: Cashback and incentive campaigns, Welcome bonuses, XP, referral programs, loyalty leveling, Email/push/nudge lifecycle flows
• Track CAC → Membership conversions
• Monitor tier-based LTV and price sensitivity
• Analyze cohorts and trigger-based campaigns
• Deliver weekly membership revenue reports

Requirements:

• Experience in fintech: neobanks, mobile banking, cards, payments, crypto-cards, or CEX/DeFi apps
• Strong background in mobile growth and performance marketing
• Ability to produce UGC videos hands-on
• Experience with TikTok Ads and Meta Ads
• Experience with paid subscriptions or premium tiers (preferred)
• Ability to explain fintech products clearly and simply
• High execution speed, hands-on mindset
• English at B2+

Nice to Have:

• Background in crypto-fintech (e.g., Phantom, Binance Card, Crypto.com, Nexo, Swissborg, Pyra, etc.)
• Understanding of Solana and on-chain mechanics
• Experience with mobile app subscription funnels
• Skills in editing / Figma / CapCut / Premiere
• Experience working with influencers

Benefits:

• Lead growth for a premium crypto neobank with global scale
• Build and own revenue-driving funnels across DeFi, mobile banking, and memberships
• High autonomy and direct impact on company KPIs
• Work closely with product, design, and leadership teams