Growth Marketing Lead

Description:

We’re looking for a Growth Marketing Lead to own and scale our full-funnel marketing engine. This role is equal parts strategy and execution, you will design, run, optimize, and report on the channels that drive awareness, leads, and revenue.

This is not a brand-only or content-only role. You will own performance marketing, lead generation, digital infrastructure, and HubSpot operations, working closely with Sales to drive measurable growth.

If you thrive in a hands-on role where results matter and marketing is tied directly to revenue, this role is for you.

Core Responsibilities

Growth & Lead Generation

• Own end-to-end lead generation across paid, organic, and marketplace channels
• Design and optimize funnels from first touch ? MQL ? SQL
• Partner with Sales to align on ICPs, lifecycle stages, and handoffs
• Track and improve conversion rates, CPL, CAC, and pipeline contribution

Paid Media & Advertising

• Plan, launch, and optimize paid campaigns across platforms such as Google, Meta, LinkedIn, and marketplaces
• Manage budgets, performance reporting, and ROI optimization
• Test creative, audiences, and offers to drive scalable growth

Social Media (Organic & Paid)

• Own social strategy focused on reach, engagement, and demand creation
• Collaborate with internal teams or creators to produce high-performing content
• Measure performance beyond vanity metrics (traffic, leads, conversions)

Website & Conversion Optimization

• Own website performance as a conversion engine
• Build and optimize landing pages, CTAs, and messaging
• Collaborate on SEO, analytics, and CRO initiatives
• Ensure the website supports lead capture, attribution, and sales enablement

Marketplaces & Ecommerce Channels

• Manage and optimize presence on online marketplaces (e.g., Amazon, retail or B2B marketplaces)
• Improve product listings, keyword strategy, and conversion rates
• Monitor performance, attribution, and revenue impact from marketplace channels

HubSpot Operations & Marketing Infrastructure

• Own HubSpot marketing operations end-to-end
• Build and maintain:
• Campaigns and workflows
• Lifecycle stages and lead scoring
• Forms, landing pages, and automation
• Reporting and attribution dashboards
• Ensure clean data flow between Marketing and Sales

What Success Looks Like (First 6–12 Months)

• Increased qualified lead volume and improved conversion rates
• Clear visibility into marketing-sourced and marketing-influenced revenue
• Strong alignment between Marketing and Sales
• Scalable, repeatable growth systems across channels
• HubSpot functioning as a reliable source of truth for pipeline and performance

Requirements:

Qualifications

• 5+ years of experience in growth, demand generation, or performance marketing
• Proven experience owning multiple channels (paid, social, web, marketplaces)
• Strong hands-on experience with HubSpot (marketing + ops)
• Data-driven mindset with experience reporting on funnel and revenue metrics
• Comfortable operating independently and building systems from scratch
• Experience working closely with Sales teams

Bonus Experience

• B2B, B2C, or hybrid go-to-market experience
• Marketplace or ecommerce growth experience