Growth Marketing Manager

Location: Dubai, UAE

Department: Marketing

About Us:

Tenderd delivers real-time operational intelligence that cuts emissions, boosts safety, and maximizes productivity for the world’s most critical industries — construction, mining, logistics, and oil & gas. We’re scaling fast and looking for a growth-minded marketer to fuel our next stage of expansion.

Role Overview

We’re hiring a Growth Marketing Manager to design and execute our demand generation engine. In this role, you’ll own the strategy and execution of multi-channel campaigns — across outbound, paid media, and content — to build a predictable pipeline. You’ll collaborate closely with Sales, Product, and Leadership to position Tenderd effectively, optimize the funnel, and unlock growth across key regions.

This is a hands-on role for a strategic marketer who thrives in a high-ownership, data-driven environment — someone who’s excited to experiment, iterate quickly, and scale what works.

Key Responsibilities

1. Demand Generation Strategy

• Own the full lead-to-opportunity funnel, from ICP definition to campaign execution.
• Design and run targeted campaigns across outbound, paid, and content to generate pipeline.
• Align closely with Sales on targeting, messaging, and hand-off quality.

2. Outbound and Account-Based Marketing

• Build multi-touch sequences for top accounts across email, LinkedIn, and phone.
• Test and iterate messaging to improve engagement and response rates.
• Collaborate with Sales to build ABM playbooks by industry and region.

3. Paid Acquisition

• Manage and optimize LinkedIn Ads and Google Ads to maximize ROI.
• Track CPL and CAC to ensure acquisition efficiency while scaling reach.
• Continuously test creative, messaging, and targeting.

4. Content Marketing and Brand Positioning

• Develop and maintain a content calendar focused on our key personas and pain points.
• Repurpose long-form content (case studies, blogs) into assets for outbound, social, and paid.
• Contribute to Tenderd’s voice in the market through thought leadership and education.

5. Data, Automation, and Reporting

• Own campaign performance dashboards and marketing attribution in Salesforce and other systems.
• Use enrichment, automation, and AI tools to improve targeting and efficiency.
• Share weekly insights with cross-functional teams to drive decisions.

What Success Looks Like

• Consistent delivery of a qualified pipeline that supports quarterly sales quotas.
• Positive engagement from cold outreach and campaigns, measured by reply rate and conversion to meetings.
• Cost-effective customer acquisition across paid channels.
• Strong collaboration with Sales and Product to align on ICP, messaging, and campaign impact.
• Growth experiments that lead to measurable improvements in funnel efficiency, targeting, or engagement.

Qualification

• 4-5 years of experience in growth marketing or demand generation, ideally in B2B SaaS or a fast-growing tech company.
• A strategic thinker with the ability to execute — you can go from idea to live campaign fast.
• Proficiency in modern marketing tools (CRM, outbound automation, paid ad platforms), but more importantly, you know when and why to use them.
• Strong writing skills — you can communicate clearly, persuasively, and with empathy for the customer.
• Analytical mindset — you’re comfortable with data, dashboards, and decision-making based on performance.

What We Offer

• Competitive salary with performance-based bonus.
• Hybrid work model with flexibility on hours and location.
• A chance to shape the growth playbook of a high-impact, global company.
• Access to cutting-edge AI and martech tools — and the freedom to experiment with them.
• A team that values ownership, speed, and curiosity.