Growth Marketing Manager

Growth Marketing Manager – CRM, Referral & Communities

Location: Mumbai, India
Reporting To: Head of Growth
Company: MakeO Toothsi

� About MakeO Toothsi
MakeO Toothsi is redefining how India smiles—with cutting-edge dental aligners, tech-first skincare solutions, and a customer experience that puts personalization at the core. Our growth team is the heartbeat of our brand’s expansion and customer delight—and now we’re looking for a strategic mind to steer three critical pillars: CRM, referral, and community-led marketing.

� Role Overview
As the Growth Marketing Manager, you’ll lead initiatives that deepen customer engagement, amplify user-driven growth, and nurture passionate micro-communities around the MakeO brand. If you're obsessed with retention metrics, love experimenting with lifecycle communications, and believe word-of-mouth is the most powerful growth lever—this is your playground.

Key Responsibilities
● CRM Strategy & Execution ○ Own and optimize the customer lifecycle through email, SMS, in-app, and WhatsApp campaigns ○ Analyze behavior data to build segmentation strategies and personalize communications at scale ○ Run A/B tests, iterate on drip campaigns, and align touchpoints with user journeys
● Referral Program Ownership ○ Design and launch referral campaigns that tap into network effects ○ Work closely with product and engineering to ensure seamless referral integrations ○ Monitor performance and continuously iterate to improve referral KPIs
● Community Building ○ Create and manage online community programs to build strong customer word of mouth and conversion mediums ○ Collaborate with influencers, loyalists, and brand evangelists to spark engagement ○ Champion UGC (User Generated Content) and peer-to-peer trust via strategic initiatives
●Analytics & Reporting
Track CRM and referral performance using dashboards and marketing automation tools Share insights across growth and product teams, contributing to strategic decisions

� Who You Are
● 4–6 years of growth marketing experience with a strong focus on CRM and community strategies ● Proven success with referral-based acquisition programs and retention initiatives ● Hands-on with CRM tools (e.g., WebEngage, Clevertap, MoEngage) and comfortable with data analysis ● Excellent communication skills—able to craft compelling narratives and rally cross-functional teams ● Curious, creative, collaborative—and borderline obsessed with customer happiness

� Bonus Points
● Prior experience in consumer tech, health & wellness, or D2C brands ● Familiarity with no-code tools and marketing automation platforms ● Ability to think beyond metrics and forge emotional customer connections

Job Type: Full-time

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person