Growth Marketing Manager

Description:

Overview

We are seeking a Growth Marketing Manager who will be responsible for developing and executing localized marketing campaigns across various channels, both digital and grassroots, to generate qualified leads and enhance brand visibility. This role involves optimizing performance marketing, translating national strategies to local markets, and project managing initiatives from conception to launch. The manager will collaborate with internal teams and external vendors, analyze market performance, and establish scalable best practices to drive local impact and optimize marketing spend.

About Us

Best Choice Roofing was founded in 2009 and has rapidly grown to become one of the largest residential roofing companies in the US. Our balance of expertise, winning sales system, top-of-the-line materials partnerships, and consistent customer satisfaction have helped Best Choice Roofing to become the fastest growing roofing company in the country.

Our team is dedicated to building strong relationships with clients and each other so we can achieve great things together! We believe in teamwork, continuous improvement, and celebrating success.

Key Responsibilities

• Partner with local branches to plan and execute localized marketing campaigns that drive qualified leads and increase brand visibility.
• Manage and optimize performance channels (Google, Meta, YouTube, TV, Lead Ags, etc.), continuously testing audiences, creatives, and offers to improve lead quality and ROAS.
• Translate national campaigns into local market activations, aligning creative, media, and timing for maximum impact across regions.
• Serve as project manager for local and regional initiatives, coordinating timelines, creative requests, budgets, and cross-team execution from concept through launch.
• Collaborate with vendors and internal teams to track deliverables, ensure accuracy in reporting, and maintain momentum on all active campaigns.
• Develop and deploy grassroots marketing strategies (door hangers, yard signs, community sponsorships, referral drives, neighborhood blitzes) to amplify reach beyond digital.
• Identify and scale successful local marketing experiments, creating playbooks and best practices that can be rolled out system-wide.
• Report on market-level performance, insights, and learnings to leadership, recommending tactical shifts to optimize spend and local impact.

Requirements:

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in growth marketing, with a strong focus on local and regional campaign execution.
• Proven track record of managing and optimizing performance marketing channels (Google Ads, Meta Ads, Youtube, etc.) to achieve ROI targets.
• Experience in project management, coordinating cross-functional teams and external vendors.
• Demonstrated ability to develop and implement both digital and grassroots marketing strategies.
• Strong analytical skills with the ability to interpret market data, generate insights, and make data-driven recommendations.
• Excellent communication and interpersonal skills, capable of partnering with local branches and presenting to leadership.
• Ability to translate national marketing initiatives into effective local market activations.

What Makes Us the Best Choice?

• Competitive Compensation: We offer competitive wages based on experience and performance.
• Real Career Growth Opportunity: We value our employees and offer opportunities for advancement and professional development.
• Company-enhanced benefits, including access to Medical, Life, Dental, and Vision insurance coverage as well as 401k for retirement.

We are an Equal Opportunity Employer, a drug-free workplace, and comply with all applicable federal and state regulations.