Growth Marketing Manager

Requirements:

● Excellent written and verbal communication skills to create compelling campaignsand collaborate with teams.

● Proven experience in digital marketing, with a strong focus on driving growthinaSaaS environment.

● Ability to analyze data, run experiments, and make decisions based on metrics suchasCAC, LTV, and MRR.

● Strong understanding of SEO, SEM, PPC, social media advertising, email marketing, and content marketing strategies.

● Experience in customer acquisition and conversion rate optimization, withatrackrecord of optimizing the sales funnel for maximum impact.

● Ability to collaborate with product teams to ensure alignment between marketingandproduct development.

Responsibilities:

● Create and implement growth marketing strategies to drive customer acquisition, engagement, and retention.

● Continuously test and optimize marketing funnels to increase conversion rates anddrive qualified leads.

● Collaborate with content teams to develop SEO-driven content that enhances organictraffic and improves search engine rankings.

● Track and analyse marketing performance using tools like Google Analytics, HubSpot, or similar, providing insights to improve future campaigns.

● Create automated email marketing campaigns and customer journeys to engage leads, nurture prospects, and drive conversions.

● Work closely with sales and product teams to ensure marketing efforts align withtheoverall company goals and product vision.

● Design, launch, and measure the impact of various growth experiments toidentifynew opportunities for customer acquisition and revenue growth.

● Implement strategies to increase customer engagement and reduce churn, focusingonlong-term retention.

● Keep up with industry trends and perform competitor analysis to identify newgrowthopportunities and adjust strategies accordingly.

Job Type: Full-time

Pay: ₹800,000.00 - ₹1,500,000.00 per year

Experience:

• Digital marketing: 3 years (Preferred)
• growthinaSaaS environment: 3 years (Preferred)
• metrics suchasCAC: 1 year (Preferred)
• LTV: 1 year (Preferred)
• MRR: 1 year (Preferred)
• growth marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person