Growth Marketing Manager

Overview
We are seeking an energetic and results-driven Growth Marketing Manager to lead our company's strategic marketing initiatives aimed at accelerating user acquisition, engagement, and retention. In this dynamic role, you will craft innovative marketing campaigns, analyze performance metrics, and collaborate across teams to drive sustainable growth. Your passion for data-driven decision-making and creative problem-solving will be instrumental in expanding our brand presence and achieving ambitious business objectives. Join us to make a tangible impact in a fast-paced environment where your ideas will fuel our success story!

Duties

• Develop and execute comprehensive growth marketing strategies that align with company goals, focusing on scalable channels such as digital advertising, content marketing, email campaigns, and social media.
• Analyze market trends, customer insights, and campaign performance data to identify new opportunities for growth and optimize existing initiatives for maximum ROI.
• Collaborate with product teams to create targeted messaging and personalized user journeys that enhance engagement and conversion rates.
• Manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and programmatic channels, ensuring effective budget allocation and performance tracking.
• Implement A/B testing methodologies to refine messaging, creative assets, landing pages, and user flows for continuous improvement.
• Monitor key performance indicators (KPIs), prepare detailed reports, and present insights to stakeholders to inform strategic decisions.
• Lead cross-functional teams including creative, analytics, and product development to ensure cohesive execution of growth initiatives.

Qualifications

• Proven experience in growth marketing or digital marketing roles with a track record of scaling user acquisition and engagement.
• Strong analytical skills with proficiency in tools such as Google Analytics, Mixpanel, or similar platforms for data analysis and reporting.
• Expertise in managing paid media campaigns with a deep understanding of bidding strategies, audience targeting, and ad optimization techniques.
• Excellent communication skills with the ability to craft compelling messaging tailored to diverse audiences.
• Familiarity with marketing automation tools like HubSpot or Marketo is a plus.
• Ability to thrive in a fast-paced environment while managing multiple projects simultaneously.
• Bachelor’s degree in Marketing, Business Administration or related field; advanced certifications are advantageous. Join us as a Growth Marketing Manager and become a vital part of our journey toward innovative expansion! Your energy, creativity, and strategic mindset will help shape the future of our brand while providing you with opportunities for professional growth in an inspiring environment.

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Paid time off

Application Question(s):

• Which marketing channels have you personally managed? (Select all that apply)

☐ Google Local Services Ads (LSA)
☐ Google Search Ads
☐ Google Business Profile optimization
☐ Local SEO
☐ Facebook/Instagram Ads
☐ Social media content only

• What is the lowest cost per lead (CPL) you have achieved for a local service business?

• Which platform typically produces the fastest ROI for pest control and why?

• Have you personally managed Google Local Services Ads (LSA)?

• Describe one specific improvement you made that increased booked jobs or reduced cost per lead.

• Are you comfortable being accountable to performance metrics (cost per lead, booked jobs, revenue)?

Answer type: Yes / No (Required)

• This role is primarily focused on lead generation and ROI, not social media content creation. Are you aligned with that?

Answer type: Yes / No (Required)

• Are you able to work in-office in Temecula at least part of the week?

⭕ Yes — full time in office
⭕ Yes — hybrid
⭕ No — remote only

• Salary range for this role is $60,000–$85,000 base plus performance bonuses. Are you comfortable with this range?

Yes / No

• If you had to generate 25–40 more booked pest control jobs in the next 30 days, what would you do first?
• Do you have experience marketing local service businesses (pest control, HVAC, plumbing, roofing, etc.)?

⭕ Yes — pest control specifically
⭕ Yes — other local service business
⭕ No

Work Location: Hybrid remote in Temecula, CA 92592