Growth Marketing Manager

🚀 Hiring: Growth Marketing Manager (Lead Generation & Retention)

📍 Location: Al Ain, Abu Dhabi, UAE

💼 Job Type: Full-time

🏗️ Industry: Construction Technology / Marketplace

Salary: 10,000 - 15,000 AED

Benefits: Visa, Health Insurance, Annual Flight ticket

About the Role

We are looking for a data-driven Growth Marketing Manager to lead the expansion of our construction services marketplace. This role will own the end-to-end growth funnel , from acquiring high-quality users to driving engagement and retention across all platform stakeholders.

Key Responsibilities:

Lead Generation & Acquisition

• Plan and execute multi-channel campaigns (Google Ads, Meta, LinkedIn)
• Optimize performance based on CPL, CAC, and conversion rates
• Build and manage high-converting landing pages
• Develop lead magnets (cost calculators, guides, templates) to capture high-intent users

Retention & Lifecycle Marketing

• Create and manage CRM workflows (Email, WhatsApp, Push Notifications)
• Segment users and design targeted engagement campaigns
• Identify drop-off points and implement re-engagement strategies
• Launch and manage referral & loyalty programs

Data Analysis & Optimization

• Track and report on key KPIs (CPL, CAC, retention, LTV)
• Conduct A/B testing across ads, landing pages, and messaging
• Analyze user behavior to improve conversion and engagement
• Ensure accurate tracking through analytics tools and pixels

Marketplace Growth

• Maintain a balance between supply (contractors/engineers) and demand (homeowners/developers)
• Support onboarding and activation strategies for new users
• Collaborate with product and tech teams to improve user experience

Requirements

• 5+ years of experience in Growth Marketing / Performance Marketing
• Experience working with or scaling a two-sided marketplace is highly preferred
• Strong hands-on experience with:
• Google Ads & Meta Ads Manager
• Google Analytics (GA4)
• CRM tools (HubSpot, Zapier, or similar)
• Solid understanding of SEO and local services marketing
• Strong analytical skills with the ability to translate data into insights
• Excellent communication and stakeholder management skills

What Success Looks Like (First 6 Months)

• Reduce Cost Per Lead (CPL) by 20%
• Build a strong pipeline of verified contractors and active users
• Achieve 40%+ user retention within 30 days
• Launch and scale high-performing lead generation campaigns

Apply now

📩 Interested candidates may share CVs - jobs@elitehrconsultancy.com / +971551226879