Growth Marketing Specialist

The Growth Marketing Specialist will focus on driving measurable business growth by attracting, engaging, and converting qualified clients using data-driven tactics. This role requires a balance of technical skills, analytical expertise, and industry-specific insight. The ideal candidate has proven experience in digital advertising, marketing automation, and performance optimization - preferably within service-based or luxury-focused industries. This position is based in our beautiful office at I-35 and Mockingbird in Dallas with a fun and collaborative team.

Key Responsibilities
Develop and manage multi-channel marketing campaigns across digital, traditional, and owned channels.
Build and execute demand generation programs that attract, nurture, and convert high-quality leads.
Collaborate with marketing team on campaign graphics, media creation, and copy writing to ensure brand standards are upheld.
Collaborate with admin staff and sales on lead distribution, quality scoring, follow-up processes, and revenue reporting.
Analyze funnel performance and optimize conversion rates through A/B testing, landing page updates, data insights, etc.
Manage marketing automation and CRM tools to streamline lead workflows and reporting.
Own reporting and growth metrics including CAC, LTV, MQLs, SQLs, and pipeline contribution.
Manage SEO/AEO initiatives to ensure alignment with growth marketing efforts and retain top search visibility in the DallasFort Worth market.
Stay current on digital and traditional marketing trends as well as emerging growth tactics and competitor strategies in order to refine campaigns.

Qualifications
Bachelors degree in Marketing, Communications or related field, or equivalent professional work experience.
2+ years of experience in demand / growth/ performance/digital marketing, ideally in professional services, luxury brands, or landscape industries.
Proven track record managing paid media budgets and driving measurable results.
Experience with Google Analytics, Google Ads, Meta Ads Manager, Wordpress, and marketing automation platforms.
Strong analytical, strategic, and project management skills.
Excellent communication and storytelling ability to appeal to both commercial decision-makers and high-end residential clients.

Perks
Paid-Time Off
Holiday Pay
401K with company match
Health, Vision, and Dental Insurance
Recognition programs and performance bonuses
Continuing education and industry involvement opportunities

About Southern Botanical: A Strong, Stable, and Growing Company
For three decades Southern Botanical "SoBo" has built a national reputation for creativity, quality, integrity, and extraordinary customer service throughout North Texas and beyond. Behind every signature landscape, youll find our total dedication to client satisfaction and the people who achieve it. We've experienced explosive growth as a result and celebrate that success with our team members. To learn more, visit us www.southernbotanical.com/careers

Southern Botanical is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

In compliance with federal law, anyone who is offered employment will be required to verify their identity and show proof of eligibility to work in the United States.