Growth Strategy Analyst

About the job

Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage! Within just one year, Keeta has become an industry leader in Hong Kong. With our ongoing expansions into Saudi Arabia, Keeta achieved the remarkable feat of launching 5 cities in just 17 days, allowing the Arab world to witness the speed of China! Keeta offers exciting opportunities to join a transformative journey that is shaping the future of delivery and retail. Join Keeta, explore the world.

What You'll Do

• Own user growth and incentive (subsidy) strategy analysis, including target setting, performance tracking, and optimization
• Analyze user behavior, retention, and conversion funnels to identify growth opportunities across the platform
• Design and evaluate subsidy strategies (e.g., vouchers, discounts, cashback) to maximize ROI and user engagement
• Conduct deep-dive analyses to investigate performance gaps, anomalies, and business challenges
• Translate data insights into clear, actionable recommendations and work with operations teams to drive implementation
• Build and maintain analytical frameworks to monitor key growth metrics (e.g., acquisition, retention, LTV, ROI)
• Collaborate closely with Product, Marketing, and Operations teams to influence strategy and execution
• Proactively identify new growth levers and continuously improve user-side performance

What We Need From You

• 3–6 years of experience in strategy, business analysis, or growth analytics within transaction-based industries (e.g., food delivery, e-commerce, fintech, telecom)
• Strong hands-on SQL skills (must be able to write and run queries independently)
• Proven experience working on user growth, retention, or incentive/subsidy strategies
• Strong analytical and problem-solving skills with the ability to connect data to business impact
• Experience with metrics such as retention, conversion, CAC, LTV, and ROI
• Ability to move from analysis to action, influencing business decisions and operations
• Excellent communication skills and ability to work cross-functionally
• Fluent in English; Arabic is required
• Based in Saudi Arabia with strong familiarity with the local market

Why Join Keeta

Keeta is redefining the future of food delivery with a clear vision and innovative spirit. As a fast-scaling brand under Meituan's global ambition, we offer a unique blend of stability and startup energy, providing boundless opportunities for personal and professional growth. Whether you want to specialize in your field or gain cross-functional experience, Keeta empowers you to take charge of your career.

As we expand globally, we are committed to building a workplace that reflects our unique culture while incorporating global best practices. You'll be part of a company that's transforming the delivery industry while supporting local communities, empowering merchants, and delivering outstanding customer experiences.

At Keeta, you'll collaborate with a passionate and pragmatic global team across over 94 countries, bringing diverse perspectives that drive creativity and innovation. We believe diversity is our strength and it pushes us to deliver better solutions for our customers and partners in Hong Kong, Saudi Arabia, and beyond.

Keeta offers limitless career growth and equal development opportunities, empowering you to grow as the company grows. Every day presents an opportunity for you to make a meaningful impact, grow professionally, and be part of something extraordinary. You'll thrive in a dynamic environment where every contribution is valued. Together, let's build the future of food delivery.