GTM Activation Specialist

Role Overview

We are looking for a Gtm Activation Specialist to drive the successful activation, rollout, and adoption of product features across the organization. This is a product linked, commercially driven execution role, focused on ensuring new product capabilities are operationally ready, adopted by internal teams, and delivering measurable business value post launch. The role does not own the product roadmap; instead, it ensures that what is built is successfully launched, used, and monetized. You will act as a cross functional facilitator, working closely with Product, Technology, Operations, Marketing, Finance, PMO, and Customer Success to turn product releases into real commercial and operational outcomes.

Key Responsibilities

Product Activation & Rollout - Own end to end activation planning for product features, from readiness through go live; coordinate cross functional execution and manage dependencies across multiple teams; drive launch readiness including processes, documentation, workflows, and internal enablement; support pilots, phased rollouts, and controlled launches where required.

Adoption & Enablement - Ensure internal teams are fully prepared to support and operate new features post launch; partner with relevant teams to define usage flows, escalation paths, and operating playbooks; monitor early adoption signals and coordinate corrective actions when required.

Value Realization & Performance Tracking - Define success metrics in collaboration with Product, Finance, Commercial, and Analytics teams; track adoption, usage, and commercial impact against agreed baselines; produce regular activation, adoption, and value realization updates for key stakeholders; ensure feature launches translate into tangible outcomes such as revenue uplift, efficiency gains, or operational improvements.

Stakeholder Management & Governance - Facilitate activation cadences, checkpoints, and post launch reviews; ensure decisions, risks, actions, and dependencies are documented and followed through; proactively surface and escal

Qualifications

Bachelor's degree in Business, Engineering, Information Systems, or a related field.

3-6+ years of experience in one or more of the following: GTM programs, Product enablement, Product operations, Implementation or cross functional delivery roles in a tech or SaaS environment.

Proven experience coordinating work across multiple teams without direct authority.

Strong organizational, execution, and stakeholder management skills.

Experience defining and tracking KPIs related to adoption, usage, or commercial performance.

Ability to operate in ambiguity and bring structure, clarity, and execution discipline.