GTM Manager

ABOUT US

Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 5000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team.

ABOUT THIS ROLE

We are looking for a skilled GTM Manager (Product Manager) to oversee demand forecasting, inventory management, and supply chain optimization. This role requires strong analytical skills, collaboration with key stakeholders, and a proactive approach to improving operational efficiency.

Key Responsibilities:

• Participate in market and competitive analysis of product categories to provide in-depth industry insights and data support for GTM strategy formulation.
• Based on comprehensive market analysis, assist in formulating and implementing complex product positioning, pricing strategies, sales channels, and promotion plans.
• Work closely with product development, sales, marketing, and customer support teams to ensure effective communication and execution of strategies within the organization.
• Participate in key GTM projects, assist in planning, resource allocation, risk management, and monitor and optimize the project execution process.
• Analyze and evaluate the effectiveness of GTM activities, including sales data, market feedback, and ROI, and adjust market strategies based on the analysis results.

岗位职责:

• 参与产品类别的市场与竞争分析，为GTM策略制定提供深入的行业洞察和数据支持。
• 基于综合市场分析，协助制定并实施复杂的产品定位、定价策略、销售渠道和推广计划。
• 与产品开发、销售、市场营销和客户支持团队密切合作，确保策略在组织内部的有效沟通与执行。
• 参与关键GTM项目，协助计划制定、资源配置、风险管理，并对项目执行过程进行监控和优化。
• 分析和评估GTM活动的成效，包括销售数据、市场反馈和ROI，根据分析结果调整市场策略。

Requirements:

• Bachelor’s degree or above in marketing, business management, or a related field.
• 5-10 year of product-related experience, preferably with GTM experience in the consumer electronics or retail industry.
• Possess excellent communication skills and teamwork spirit.
• Proficient in market analysis tools and data analysis software, such as CRM systems.
• Location: Dubai, UAE.
• Language: English (Mandatory) and Chinese (Preferred).

任职要求:

• 拥有市场营销、商业管理或相关领域的学士或硕士学位。
• 5-10年产品相关经验，有消费电子行业或者零售行业GTM经验更佳。
• 具备出色的跨部门沟通能力和团队合作精神。
• 精通市场分析工具和数据分析软件，如CRM系统。