Head, Brand & Content

JOB PURPOSE

We are seeking an experienced and visionary Head of Brand & Content to lead our in-house Creative and Content Department. This senior leader will be responsible for shaping the brand’s creative direction, driving integrated marketing campaigns, and producing world-class content formats — from brand films and commercials to documentaries, podcasts, and live shows.

The role requires a unique blend of creative excellence, production leadership, and team management, with proven experience in both advertising and content development. The Head of Brand & Content will act as Executive Producer of our flagship content projects, while also ensuring the production of high-quality creative assets (static, animated, video) to support marketing and brand-building campaigns.

You will lead a diverse team of graphic designers, art directors, content specialists, content producers, and social media managers, setting the vision, raising the creative bar, and ensuring flawless execution across all brand and content initiatives.

KEY ROLE & RESPONSIBILITIES

Functional Role:

Creative & Brand Leadership

• Define and lead the brand’s creative vision across all touchpoints.
• Oversee ideation and production of marketing campaigns , ensuring alignment with brand strategy.
• Drive creative excellence across static, animated, and video assets, ensuring world-class quality.
• Ensure brand consistency across all communications, platforms, and content.

Content Production & Executive Producing

• Act as Content Executive Producer for flagship productions: documentaries, live shows, podcasts, and brand films.
• Oversee end-to-end content production (concept, scripting, production, post-production, distribution).
• Collaborate with external production partners, agencies, and media companies to deliver high-impact shows.
• Develop a pipeline of original content formats and shows , experimenting with new creative approaches.
• Partner with PR to build unique stories about UAE entrepreneurs, businesses, and leaders , leveraging journalistic best practices to ensure credibility and impact.

Team Leadership & People Management

• Lead, inspire, and grow a multidisciplinary creative and content team (design, art direction, production, social media).
• Provide mentorship, creative direction, and performance management to ensure continuous team development.
• Foster a culture of creativity, innovation, and collaboration.
• Manage workflows, budgets, and resourcing for efficient and effective campaign delivery.

Collaboration & Integration

• Partner closely with PR, Product Marketing, Business and HR teams to align content and creative output with strategic priorities.
• Collaborate with executives to translate vision and impact into compelling creative stories.
• Ensure integration of brand campaigns and content storytelling into broader marketing and communications plans.

COMPETENCIES, KNOWLEDGE AND SKILLS

Behavioral Competencies

1. Leadership and people management
2. Communication and Influence
3. Strategic Thinking
4. Creativity and Innovation
5. Focus on results

Technical Competencies

1. Creative Strategy & Design
2. Multimedia storytelling
3. Copywriting
4. Creative Production suite incl. AI
5. Knowledge of end-to-end Production process

Knowledge and Skills

1. 12+ years of experience in creative leadership, content production, or brand storytelling.
2. Proven experience in leading creative/content teams in high-profile creative agencies and/or media companies
3. Strong creative acumen and portfolio showcasing world-class campaigns and content productions.
4. Hands-on experience acting as Executive Producer for large-scale productions (film, TV, digital content, live shows).
5. Deep understanding of creative production processes (concept, design, production, post-production, distribution).
6. Demonstrated ability to develop new content formats and shows that capture audience attention.
7. Exceptional team leadership and people management skills with experience building and scaling creative teams.
8. Ability to balance creative vision with business objectives and deliver measurable impact.
9. Strong network of agencies, production houses, and creative collaborators.

QUALIFICATIONS & EXPERIENCE

Required Qualifications:

1. Bachelor’s Degree in Relevant Field Required
2. Professional Qualification Required relevant to the role

Preferred Experience:

1. Minimum of 12 years of Experience
2. Notable Creative Awards and Content Awards