Head – Brand & Creative

Job Title: Head – Brand Strategy & Creative Marketing (FMCG / D2C Premium Dry Fruits & Nuts)

Company: Yumleys (Ranchpride Agrocomm Pvt. Ltd.)
Location: Vashi, Navi Mumbai (On-site)
Employment Type: Full-Time, Permanent
Experience Required: 8–12 years (FMCG/D2C mandatory)

About Yumleys

Yumleys is a fast-growing premium dry fruits & nuts brand, part of Ranchpride Agrocomm Pvt. Ltd. We are one of India’s largest importers and processors in this category, known for global sourcing, strict quality control, and customer-first service.

Role Overview

We are hiring a Head – Brand Strategy & Creative Marketing to define Yumleys’ brand identity, storytelling, and creative direction. This is a leadership role that combines brand strategy, copywriting, and social media. The position is designed to fast-track into Chief Marketing Officer (CMO) as Yumleys expands.

Key Responsibilities

• Define Yumleys’ brand archetype, personality, and tone of voice.
• Build brand narrative, storytelling, and content strategy.
• Lead creative campaigns across ATL, BTL, digital, influencer, and experiential platforms.
• Oversee copywriting and creative direction (packaging, campaigns, website, social).
• Manage social media strategy and execution in the initial phase.
• Partner with agencies for PR, creative, and digital campaigns.
• Mentor and build a future creative & social media team.

Key Result Areas (KRAs)

• Brand archetype & tone of voice defined in first 90 days.
• 20% YoY growth in brand awareness.
• 3x ROI on brand and social campaigns.
• Successful new product/category launches.
• Growth of social media into a community-driven channel.

Skills & Qualifications

• 8–12 years’ experience in Brand Strategy / Creative Marketing (FMCG or D2C mandatory).
• Strong background in copywriting, storytelling, and social media leadership.
• Experience leading ATL/BTL/Digital campaigns with measurable ROI.
• MBA/PGDM in Marketing preferred (not mandatory for exceptional talent).

Who Should Apply

• Brand builders with experience in scaling premium FMCG/D2C brands.
• Professionals who combine creative copywriting + strategic brand leadership.
• Candidates aspiring to grow into a Chief Marketing Officer (CMO) role.

Job Details

• Industry: FMCG / D2C / eCommerce
• Functional Area: Marketing & Communication
• Role Category: Brand Strategy & Creative Marketing
• Location: Akshar Business Park, Vashi, Navi Mumbai

How to Apply

Send your resume to hr@yumleys.in
Subject line: “Brand Strategy & Creative Marketing | Your Name”
Website: www.yumleys.in

Job Types: Full-time, Permanent

Pay: ₹900,000.00 - ₹1,800,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person