Head of Brand & Social

About Frosty Club

Frosty Club is one of the fastest-growing hemp wholesalers in the country, known for our unmatched selection of premium THCa flower, same-day shipping, and strict compliance with the 2018 Farm Bill.

We serve thousands of licensed retailers and distributors nationwide and operate with three core values:

• Compliance – Every product is lab-tested, traceable, and meets the highest federal standards.
• Service – We deliver elite customer support, fast communication, and overnight shipping on every order.
• Selection – Over 300+ compliant strains across multiple quality tiers to meet every retailer’s needs.

Headquartered in North Carolina, Frosty Club is expanding quickly and now operates as the parent company for a growing portfolio of hemp and cannabis brands — each built around quality, transparency, and trust.

As we scale, we’re looking for a creative leader who can shape the voice, visuals, and storytelling that define Frosty’s next chapter.

About the Role

We’re hiring a Head of Brand & Social to lead all creative, content, and community-building efforts across Frosty Club and its related brands.

This role blends creative direction, storytelling, and strategy — connecting our B2B dominance with the cultural and consumer-facing side of hemp. You’ll own how Frosty looks, sounds, and shows up across every platform, from drop-day campaigns to long-term brand building.

You’ll work directly with leadership to evolve Frosty’s identity, manage daily social and content strategy, and develop scalable creative systems that bring our mission to life.

The ideal candidate is both strategic and hands-on — someone who can move fluidly between big-picture brand thinking and the day-to-day execution that keeps Frosty’s presence growing.

What You’ll Do

Brand Strategy & Direction

• Build and maintain distinct brand identities across the Frosty ecosystem — from B2B to consumer-facing brands.
• Translate the founder’s vision into a clear creative direction, tone, and visual identity that scales.
• Develop and own the Frosty Brand Book — visuals, voice, style, and content standards across all channels.
• Create a repeatable system (“Frosty Studio”) for campaign planning, content asset management, and creative workflow.

Social Media & Content

• Lead strategy and execution for all social platforms (Instagram, TikTok, LinkedIn, YouTube).
• Plan and create short-form content that connects: behind-the-scenes drops, education, culture, storytelling, and updates.
• Collaborate with our SEO and marketing teams to align long-form content, blogs, and campaigns with shareable social assets.
• Manage the brand’s posting cadence, visual consistency, and engagement strategies.

Community & Partnerships

• Build digital and physical community around Frosty — connecting retailers, partners, and industry leaders.
• Identify collaboration and influencer opportunities that align with Frosty’s reputation for transparency and quality.
• Launch private or semi-private groups for verified buyers and advocates that strengthen long-term relationships.

Growth & Analytics

• Track and report brand performance — engagement, traffic, inbound leads, and campaign ROI.
• Experiment with A/B testing, timing, and formats to refine Frosty’s voice and growth strategy.
• Collaborate with sales and operations to ensure creative campaigns align with drop schedules and business goals.

Requirements

• 5+ years of experience in brand, content, or social leadership (preferably in lifestyle, CPG, or hemp/cannabis).
• Proven ability to develop creative systems that scale across multiple brands or audiences.
• Experience managing creative workflows, from ideation to publishing.
• Strong understanding of content strategy, storytelling, and digital performance metrics.
• Ability to shoot and edit short-form video (CapCut, Canva, or Adobe Suite preferred).
• Excellent communication and collaboration skills.
• Must live in or be willing to relocate to Asheville, NC (hands-on role with access to leadership and product).

Why Join Frosty Club

• Join a fast-scaling company that’s defining the future of hemp commerce.
• Work in a creative environment that values quality, compliance, and speed.
• Lead brand direction for one of the most recognized names in the industry.
• Competitive pay, performance-based bonuses, and long-term growth opportunities.

Job Type: Full-time

Pay: $68,712.00 - $84,598.00 per year

Benefits:

• Health insurance
• Paid time off
• Relocation assistance
• Vision insurance

Application Question(s):

• If you joined Frosty Club tomorrow, what’s the first thing you’d change about our brand presence? Why?
• Link 2–3 examples of content you personally created (video, photography, or campaigns).
• Why frosty club?

Work Location: In person