Head of Consumer Marketing

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Responsibilities include but are not limited to:

Define and execute a clear, differentiated brand strategy for the Retail Bank, reflecting customer-centric values and regional leadership.
Develop distinct brand identities for each consumer product, addressing well-defined customer needs and standing out in competitive categories.
-digital, branch, product communications, and advertising.
Lead multichannel marketing strategies to drive acquisition, deepen relationships, and improve retention.
Optimize paid media ROI, CRM, SEO/SEM, and digital funnel performance, strategically reducing customer acquisition costs.
Collaborate with product and customer experience teams to create go-to-market plans for innovative, customer-first products in deposits, lending, payments, and small business.
Build and inspire a high-performing marketing team fostering a culture rooted in a customer-centric mindset and innovation.
Leverage segmentation, behavioral data, and voice-of-customer feedback to optimize campaigns and customer journeys.

Requirements:

Required Skills:

Proven track record in building strong brands and delivering measurable growth through integrated marketing strategies.
Deep expertise in digital and performance marketing optimization, marketing automation, and ROI improvement.
Strong understanding of financial products, customer behavior, and the regulatory environment.
Exceptional strategic thinking and analytical skills to translate complex financial solutions into compelling, customer-relevant value propositions.
Cross functional collaboration abilities to actively engage stakeholders; and partner with business leaders, and analytics and product teams to deliver integrated customer and business outcomes.
Ability to apply creativity and innovation to promote a fresh approach to marketing strategies.

Required Experience:

Bachelor's degree in Marketing, Business Administration, or related field required; MBA or advanced degree preferred.
Minimum of 10 years of marketing experience, with a minimum of 7 years of progressive marketing leadership in consumer and/or business banking or fintech.

Additional Details : At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice-building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth-with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US. At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you-working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients-that includes all our associates as well. The Head of Consumer Marketing will lead brand strategy, product marketing, and performance marketing for our Consumer Banking business with a primary focus on the Retail Banking business. This high-impact role will be responsible for building a distinctive brand presence, driving customer acquisition and retention, and developing go-to-market strategies that accelerate growth across retail, small business, and digital channels.

Pay Transparency In order to support the Fair Compensation Strategy by the US Govt., HR Dept., clients are required to adhere to "Pay Transparency Law"; in the impacted states; that have mandated the employers to list the salary ranges in Job advertisements or postings for job opportunities and Job promotions.

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