Head of Content and SEO

About Us

Claim Climbers is building a new large scale educational content platform focused on helping U.S. military veterans understand the VA disability rating system. Veterans need clear and trustworthy information about how the VA rates medical conditions, how combined ratings work, how to increase a rating, and how to navigate medical evidence requirements.

Our goal is to create the most comprehensive, accurate, high ranking VA disability rating resource on the internet. This is supported by a high volume content engine that produces expert level, SEO optimized content at scale.

We are hiring a leader to take full ownership of this initiative.

Role Overview

The Head of Content and SEO will lead the strategy, infrastructure, and execution of a large scale content and SEO program. This person will architect the SEO roadmap, build and manage a team of writers, create operational workflows, and drive significant organic traffic growth over time.

We are looking for someone who is highly experienced, data driven, tech forward, and comfortable embracing AI as a productivity tool, while also maintaining the human editorial judgment necessary for content involving veterans, medical topics, and disability benefits. This person must be able to scale production while protecting accuracy, trust, and clarity.

You must bring a proven record of building large content libraries, earning backlinks at scale, ranking for competitive keywords, and managing content teams.

Key ResponsibilitiesSEO Leadership

• Build and own the full SEO strategy, including keyword clustering, topical authority planning, competitive research, and organic growth roadmaps
• Implement advanced on page and technical SEO, including schema markup, internal linking, site structure, page speed, and crawl health
• Lead digital PR and backlink acquisition efforts
• Use AI tools for keyword analysis, SERP research, content outlines, and auditing, while maintaining human oversight
• Monitor search performance and adjust strategy based on ranking and traffic trends

Content Strategy and Editorial Leadership

• Build a long term editorial calendar aligned with search intent and high value keyword clusters
• Create content briefs, style guides, formatting standards, FAQ structures, and internal linking guidelines
• Oversee the production of rating guides, condition specific pages, medical evidence explanations, VA process guides, and long form educational content
• Blend AI assisted drafting when appropriate with human editing and quality control
• Ensure accuracy and clarity in all content, especially when discussing medical, legal, or veteran related topics
• Build and manage a content refresh program to keep information current

Team Building and Management

• Recruit, vet, and manage a contract team of veteran writers, medical and mental health writers, SEO writers, editors, and support contractors
• Build repeatable workflows for assigning, reviewing, editing, and publishing high volumes of content
• Coach and upskill team members in SEO, structure, clarity, and content quality
• Set clear expectations, review processes, and performance standards

AI and Technology Integration

• Integrate AI tools into research, drafting, SERP analysis, internal linking suggestions, and topic expansion
• Ensure every AI supported workflow still includes human editorial review for accuracy and nuance
• Champion new tools, automation platforms, and systems that improve speed without lowering quality

Technical and Product Collaboration

• Partner with developers to optimize calculators, tools, and interactive assets for SEO
• Ensure all site features meet indexing, structured data, and content integration requirements
• Contribute to UX and conversion strategy related to organic visitors

Analytics and Reporting

• Use GA4, Search Console, SEMrush and content analytics tools to monitor performance
• Own KPIs including organic sessions, keyword rankings, backlink acquisition, content velocity, and conversions from organic traffic
• Provide monthly reporting to leadership with insights and recommendations

What Success Looks Like

Within 12 to 24 months, success includes:

• Significant keyword coverage across hundreds of VA disability related queries
• Organic traffic scaling into six figure monthly sessions
• A stable team of 5 to 10+ writers producing consistent and accurate content
• High authority built through steady backlink acquisition
• Production of 60 to 120 high quality articles per month
• Recognition as the leading resource for understanding VA disability ratings

Required QualificationsSEO Expertise

• Minimum of 5 years leading SEO for content heavy websites
• Proven history of growing organic traffic at scale
• Deep knowledge of keyword clustering, technical SEO, site architecture, content structuring, and internal linking strategy
• Experience with structured data and topical authority models

Content Leadership

• Minimum of 5 years managing content teams or writers
• Experience producing or overseeing large volumes of content for complex or regulated topics
• Strong editorial standards and attention to detail

AI and Technical Skills

• Proficiency using AI tools such as ChatGPT, Gemini, Claude, Jasper, Surfer, or Clearscope
• Ability to design AI supported workflows with close human oversight
• Strong technical literacy and comfort with adopting new tools

Subject Matter Familiarity

Preferred but not required:

• Veterans or military related content
• Disability benefits
• Government programs
• Medical or health writing
• Legal or legal adjacent content

Tools Experience

• GA4, Search Console, SEMrush or Ahrefs
• SurferSEO or Clearscope or similar
• WordPress or similar CMS, Asana, Jira or similar project systems
• Google workspace and Slack or similar

Soft Skills

• Systems thinker and process builder
• Highly detailed and quality focused
• Comfortable in a fast moving, entrepreneurial environment
• Strong communicator and leader
• Analytical, organized, and reliable

Compensation

• Competitive salary based on experience
• Performance bonuses tied to organic growth outcomes
• Fully remote role
• Long term growth opportunities

If You Are Selected to Move Forward

Candidates do not need to submit additional materials during the initial application stage. If you are selected after the first round of resume screening, we will request the following:

• Links to SEO or content projects you have led
• Proof of organic growth results you have achieved
• Two to three writing, editing, or strategy samples
• A brief explanation of how you have used AI tools in your workflow
• A short strategic plan describing how you would approach building and scaling this content initiative.

Job Type: Full-time

Pay: $60,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave

Experience:

• SEO: 5 years (Required)
• article writing: 5 years (Required)

Work Location: Remote