Head of Digital Commerce

About NCH:

At New Country Healthcare (NCH), our journey started with a powerful vision of fostering a healthier community, guided by the vision of our Chairman, Dr. Ghazi Al Koudsi. Through unwavering dedication, we have not only fulfilled our commitment to the community but also emerged as a prominent leader in the healthcare sector. Over the last 32 years, New Country Healthcare has established itself as the leading healthcare distributor in the UAE, with an extensive portfolio featuring over 1500 top-quality products from over 50 international brands manufactured across the United States, Canada, Europe, Asia, and the Middle East.

At NCH, we have a holistic approach to health, and today, we import and distribute trusted international brands in pharmaceuticals, nutraceuticals, health and functional foods, sports nutrition, cosmeceuticals, and personal products, solidifying our position in the local and GCC markets. As we continue to grow, we remain committed to our core values, providing innovative and high-quality healthcare products while upholding our legacy of excellence.

Culture at NCH:

At New Country Healthcare (NCH), our people-centric culture thrives on collaboration, continuous growth, and innovation. We believe in the power of continuous education, empowering our teams to reach their full potential and contribute fresh ideas. With a strong focus on Learning and Development, we nurture a culture of learning through engaging seminars and ongoing training programs. United by a shared mission and values, our diverse team prioritises sustainability, customer well-being, promotes healthy lifestyles, and fosters community education. At NCH, you'll find a supportive environment where collaboration and teamwork are at the heart of everything we do, working together to make a positive impact on the health and well-being of our community.

Position Overview:

The Head of Digital Commerce will lead NCH’s digital transformation journey, owning the strategy, P&L, and execution of all digital channels. This role will be accountable for driving sustainable revenue growth across marketplaces, brand.com, D2C, Q-commerce, and social commerce, while ensuring seamless omnichannel integration with NCH’s retail and distribution networks.

Reporting to senior leadership, the Head of Digital Commerce will combine strategic vision with hands-on execution. The role will also champion innovation, data-driven decision making, and organisational capability building, positioning NCH as a leader in healthcare, wellness, and FMCG e-commerce across the GCC and beyond.

Key Responsibilities:

1. Digital Strategy & Transformation

• Define and implement the digital commerce roadmap across marketplaces, D2C, aggregators, Q-commerce, and social commerce.
• Lead digital transformation initiatives including re-platforming, headless commerce, ERP/CRM integrations, and omnichannel enablement.
• Develop governance models, steering committees, and change programmes to embed digital into the organisation’s DNA.
• Scale e-commerce across GCC markets, balancing global best practices with local market adaptations.

2. P&L Ownership & Commercial Leadership

• Own the full e-commerce P&L including sales forecasting, budgeting, profitability, and ROI.
• Negotiate joint business plans with major platforms (Amazon, Noon, Mumzworld, Carrefour, etc.) and secure advantageous trade terms.
• Drive profitability by optimising customer acquisition cost (CAC), customer lifetime value (CLV), and marketing investment.
• Align category, brand, and channel strategies to deliver long-term growth.

3. Customer Experience & Omnichannel Integration

• Champion a mobile-first, seamless customer journey across brand.com, apps, and marketplaces.
• Lead omnichannel initiatives such as click & collect, endless aisle, loyalty integration, and return-in-store models to connect offline retail with digital channels.
• Oversee loyalty and subscription commerce programmes to deepen retention and engagement.
• Deploy personalisation engines, conversational commerce (WhatsApp, chatbots), and emerging digital touchpoints.

4. Innovation & Future Models

• Explore and launch new commerce models including subscription, Q-commerce, social commerce, and aggregator partnerships, ensuring reach and convenience for customers.
• Pilot and scale emerging technologies, AI-driven recommendations, and advanced analytics.
• Establish a culture of experimentation with A/B testing, rapid prototyping, and proof-of-concept pilots.
• Benchmark against leading global players to ensure NCH stays ahead of digital disruption.

5. Data, Analytics & Insights

• Build a performance culture through advanced analytics, data science, and BI dashboards (GA4, Power BI, AI/ML models).
• Monitor KPIs including revenue growth, CR%, AOV, CLV, ROI, and retention, ensuring real-time decision making.
• Translate insights into actionable strategies for pricing, promotions, assortment, and digital media spend.
• Oversee data governance and compliance across digital channels.

6. Leadership & Organisational Development

• Build, lead, and scale a high-performing digital commerce organisation, designing the right structure, roles, and capabilities.
• Establish a Digital Centre of Excellence to share best practices and standardise processes across markets.
• Mentor senior managers and specialists, developing the next generation of digital leaders.
• Act as a key advisor to the CEO and Executive Team on digital market dynamics and transformation opportunities.

Qualifications & Skills

Education & Experience

• Bachelor’s degree in Business, Marketing, Digital Commerce, or a related field; MBA or Master’s degree preferred.
• 12–15 years of progressive experience in e-commerce and digital commerce, with at least 5 years in a senior leadership role.
• Proven success in managing large-scale e-commerce P&Ls, driving double-digit revenue growth, and delivering profitability.
• Strong experience across multiple digital commerce models (marketplaces, D2C, omnichannel, Q-commerce, subscription, social commerce).
• Prior experience in FMCG, healthcare, nutraceuticals, or consumer goods sectors within GCC or international markets preferred.
• Demonstrated record of leading cross-market expansion, digital transformation, and platform re-engineering initiatives.

Technical & Functional Skills

• Advanced understanding of digital platforms (Shopify Plus, Magento, Salesforce Commerce Cloud, SAP Hybris, headless commerce).
• Expertise in digital marketing levers (SEO, SEM, CRM, programmatic media, performance marketing).
• Strong knowledge of analytics and BI tools (GA4, Power BI, Tableau, Looker, SQL) and hands-on experience with A/B testing, CRO, and personalisation engines.
• Familiarity with AI/ML applications in e-commerce, AR/VR use cases, and conversational commerce (WhatsApp, chatbots).
• Knowledge of compliance, data privacy, and regulatory frameworks relevant to digital trade in GCC.

Leadership & Soft Skills

• Strategic thinker with strong commercial acumen and the ability to balance vision with execution.
• Exceptional leadership and organisational development skills; proven ability to build and mentor high-performing teams.
• Strong stakeholder management and influencing skills, able to partner effectively with C-level executives, external platforms, and regional regulators.
• Change leader with the resilience and agility to navigate fast-paced, disruptive environments.
• Excellent communication, negotiation, and presentation skills in English; Arabic proficiency preferred.
• Culturally aware with experience leading cross-functional, cross-market teams.

Why Join Us:

Join a dynamic and fast-growing company where innovation, excellence, and collaboration drive everything we do. You’ll work alongside a talented and supportive team in a diverse and inclusive environment that values each individual’s unique contributions. We offer:

• Exciting career growth opportunities in a company at the forefront of healthcare and technology
• A comprehensive compensation and benefits package, including Health insurance, Annual leave and ticket allowance, Yearly incentives (as per company policy) and Professional development support

Be part of a culture that’s committed to empowering talent, embracing innovation, and building success together.