Head of Digital Marketing (HOD Digital Marketing)

Job Overview

Nayab Labs & Diagnostic Centre is looking for a performance-driven Head of Digital Marketing to lead the company’s online presence and digital growth strategies. The ideal candidate will be responsible for managing digital campaigns, increasing online visibility, and driving leads through various digital channels.

Key Responsibilities

• Develop and execute digital marketing strategies across all platforms
• Manage paid advertising campaigns (Google Ads, Meta Ads)
• Oversee SEO and website performance optimization
• Lead social media strategy and content direction
• Monitor analytics, KPIs, and campaign performance
• Generate leads and improve conversion rates
• Manage and optimize the company website
• Coordinate with design and content teams
• Stay updated with digital trends and tools

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or related field
• Minimum 4–6 years of experience in digital marketing
• Strong expertise in SEO, SEM, and paid ads
• Experience with analytics tools (Google Analytics, Search Console, etc.)
• Proven track record of lead generation and campaign success
• Strong leadership and communication skills

Why Join Nayab Labs?

• Growth-focused and professional environment
• Opportunity to lead digital transformation
• Competitive salary package
• Career development opportunities

Job Type: Full-time

Work Location: In person