Junior Digital Marketing Expert (PPC & Mobile Apps Growth)

Job Overview

We are looking for a motivated Junior Digital Marketing Expert to manage Pay-Per-Click (PPC) campaigns and support the growth of mobile applications through effective digital marketing strategies. The ideal candidate should have basic knowledge of paid advertising platforms, mobile app marketing, and performance tracking.

Key Responsibilities:

Manage and optimize PPC campaigns on platforms such as Google Ads, Meta Ads (Facebook/Instagram), and other advertising networks.

Monitor campaign performance and adjust strategies to improve ROI and conversions.

Assist in mobile app marketing campaigns to increase app installs and user engagement.

Conduct keyword research and competitor analysis for paid campaigns.

Track campaign performance using tools like Google Analytics, Firebase, or Appsflyer.

Prepare weekly and monthly performance reports.

Test new marketing strategies, ad creatives, and targeting methods.

Collaborate with the design and development teams for campaign creatives and landing pages.

Stay updated with the latest digital marketing and mobile growth trends.

Requirements:

Bachelor’s degree in Marketing, Business, IT, or a related field.

Basic understanding of Google Ads, Facebook Ads, and PPC strategies.

Knowledge of mobile app marketing and app install campaigns is a plus.

Familiarity with Google Analytics or other marketing tools.

Strong analytical and problem-solving skills.

Good communication and reporting skills.

Ability to work in a fast-paced environment.

Preferred Skills:

Experience with App Store Optimization (ASO).

Knowledge of A/B testing and conversion optimization.

Basic understanding of SEO and digital marketing strategies.

Work Location: In person