Head of Growth

letgo is the go-to platform for buying and selling second-hand items, with over 100 million downloads and millions of listings. It simplifies local buying and selling, offering everything from electronics to furniture. Listing items is easy with AI-powered technology that automatically titles and categorizes them. Users can browse listings, chat instantly, and check profiles, ratings, and reviews to make informed decisions.

We believe in the circular economy, reducing waste by helping people get what they need and let go of what they don’t. With “Cüzdanım Güvende,” our secure payment and shipping service, transactions are protected and items are shipped via partner delivery companies.

We're building the future of second-hand in Turkey and transforming the buying and selling experience. We seek passionate individuals who are excited about creating something users love and eager for new challenges. Our company values impactful work and a strong, evolving culture.

What You Will Be Doing:

• Develop and execute comprehensive growth strategies targeting our audience, leveraging multiple growth areas: CRM, affiliates, SEO, ads, and more.
• Drive retention and improve customer payback period by implementing strategies that enhance customer loyalty, increase repeat purchases, and optimize acquisition costs relative to customer lifetime value.
• Hands-on experience with tools like SQL, campaign management platforms, and performance analysis software (e.g., Google Analytics).
• Manage MarTech integrations (CDP, CRM, personalization tools, etc.)
• Strong focus on performance marketing efforts, with the goal of optimizing ad campaigns to achieve and exceed ROI targets across all platforms (Meta, Google, TikTok etc).
• Manage and mentor a team of 5+ professionals and scale the team as the business grows.
• Design and implement strategies to deepen consumer engagement, increase brand loyalty, and foster a sense of community, including loyalty programs, email marketing campaigns, and social media interactions.
• Leverage customer data and insights to personalize marketing initiatives and communication, creating tailored experiences that foster long-term brand loyalty.

You’ll Be Great For This Role If:

• 8+ years of experience in growth-focused roles, with significant expertise in paid media.
• Critical thinker with an “Analyze first, act second” mindset
• Data-driven work style and reasoning
• Exceptional analytical skills with the ability to interpret data and translate it into actionable strategies.
• Leadership experience in managing and scaling teams, combined with a hands-on approach to execution.
• Ambitious and driven, with the capacity to thrive in a fast-paced, high-growth environment.

What We Have For You;

• Comprehensive benefits such as health insurance, bonus scheme, etc.
• Flexible working and hybrid opportunity.
• Opportunity to learn and develop within the company.
• Career guidance & path.
• A dynamic work environment.