Head of Growth

Title: Head of Growth
Reports to: CEO
Department: Growth
Type: Full-time leadership role

Role Summary

We are hiring a Head of Growth to own end-to-end revenue generation across performance marketing, content strategy, influencer partnerships, and funnel optimization.

This is not a media buyer role. This is a business growth leadership role responsible for scaling revenue profitably.

The Head of Growth is accountable for revenue numbers, not activity.

Key Responsibilities

Revenue Ownership

• Own monthly and quarterly revenue targets
• Maintain profitable CAC to margin balance
• Improve AOV and conversion rate
• Forecast revenue performance weekly

Performance Marketing

• Lead ad strategy across platforms
• Scale profitable campaigns
• Kill underperforming campaigns quickly
• Manage creative testing frameworks

Creative & Content Direction

• Translate performance data into creative direction
• Align content team with revenue goals
• Ensure weekly creative pipeline

Influencer & Partnerships

• Build performance-driven influencer system
• Negotiate ROI-focused collaborations
• Track influencer conversion impact

Campaign Execution

• Launch structured monthly campaigns
• Coordinate offers with ops and finance
• Ensure campaign profitability

KPIs

• Monthly revenue
• CAC
• MER (blended ROAS)
• AOV
• Conversion rate
• Creative testing velocity
• Influencer ROI

Requirements

• 4+ years e-commerce growth experience
• Strong performance marketing background
• Data-driven decision making
• Leadership experience managing teams
• Ability to work under revenue accountability
• Strong analytical and financial understanding

Success Definition

Revenue grows profitably.
Marketing becomes predictable, not chaotic.
Founder is not involved in daily growth execution.

Job Type: Full-time

Pay: Rs80,000.00 - Rs150,000.00 per month

Work Location: In person