Head of Growth & AI Marketing

Description:

Own the AI Powered Marketing Pipeline Engine That Fuels Our Revenue

Are you a data driven, AI native marketer who gets excited about conversion rates, pipeline attribution, and running sophisticated growth experiments with real revenue stakes? As our Head of Growth & AI Marketing, you will own the marketing pipeline engine that powers Itential’s growth, using AI to optimize everything from targeting and sequencing to creative, experimentation, and measurement. You will orchestrate programs across ABM, digital acquisition, outbound, and field aligned motions, combining human insight with AI driven intelligence to build a faster, smarter, and more predictable pipeline machine. This is a leadership-level individual contributor role designed for a highly senior operator who leads through influence rather than headcount

Your Impact at Itential

As our Head of Growth & AI Marketing, you will build and run the marketing engine responsible for generating and accelerating pipeline across segments. You’ll orchestrate ABM programs, targeted digital acquisition, outbound coordination, and field aligned efforts while using AI to enhance every step of the process - from identifying in-market accounts to personalizing outreach, predicting pipeline coverage gaps, and optimizing program performance in real time.

You’ll apply AI native workflows to enrich buying committee data, prioritize accounts, automate repetitive execution, and accelerate experimentation across channels. This includes using AI to improve segmentation, message testing, channel mix decisions, and multi touch attribution models, ensuring that every investment ladders back to measurable pipeline impact.

Working in close partnership with Sales, Business Development, Product Marketing, RevOps, and Marketing, you'll align programs to revenue goals and ensure every signal, campaign, and touchpoint supports pipeline momentum. Your ability to lead through influence while staying hands on will allow you to unify cross functional teams around account strategy, while your AI driven optimization will reshape how we attract, engage, and convert enterprise buyers in the network automation space

Technologies You'll Master

Growth Stack:

• Paid platforms: Google Ads, LinkedIn Campaign Manager, Reddit, YouTube, programmatic/retargeting
• Analytics & SEO/GEO: GA4, GSC, Ahrefs, Screaming Frog, schema optimization
• MarTech ecosystem: Pardot, Salesforce, 6sense, Calendly, Outreach, Gong, Quicksite
• Data enrichment: Clay, ZoomInfo, Vector
• AI tools: Custom GPTs, Claude, MCPs, monitoring agents, N8N, etc.

What Makes You Our Ideal Growth Leader:

Core Skills We Need:

• Senior level expertise in B2B demand generation, ABM, and enterprise pipeline strategy, ideally within SaaS or infrastructure technology
• Proven ability to design and run high impact programs that tie directly to marketing sourced and marketing influenced pipeline
• Hands on digital and web experience — you can execute campaigns, optimize journeys, and ship updates without dependency on large teams
• Strong analytics fluency, comfortable building insights from GA4, Looker Studio, Salesforce, and multi touch attribution models
• AI native mindset, already using GPTs, automation, enrichment tools, and experimentation frameworks to scale your impact
• Bachelor’s degree in Marketing, Business, Computer Science, or related field

Bonus Points For:

• Infrastructure, Network, or IT automation or enterprise software marketing experience
• Google Ads/Analytics certifications
• Experience with ABM at scale
• Marketing ops, web ops, or RevOps background

Why Growth Marketers Thrive at Itential:

At Itential, you will own the marketing pipeline engine - the upstream demand, ABM, and digital programs that fuel Sales with qualified opportunities. You’ll have the autonomy to design strategy and get hands on with execution, running experiments, testing AI driven workflows, and refining programs that directly shape pipeline coverage and velocity.

We operate as an AI native marketing organization, giving you access to modern tools and automation that help you move faster and smarter while partnering closely with Sales, Business Development, and Marketing. You’ll join a revenue team that values data, collaboration, accountability, and pipeline wins. Most importantly, your leadership will influence how enterprise buyers discover, understand, and engage with Itential’s AI powered infrastructure products.

What's In It For You:

• Competitive compensation package
• Comprehensive health, dental, and vision coverage
• 401(k) retirement planning
• PTO and hybrid work flexibility
• Direct impact on company growth metrics
• Budget to experiment with new tools and channels

Who We Are

Itential is redefining Infrastructure operations for the the AI era. Trusted by leading global enterprises across finance, healthcare, service provider, utilities, and government sectors, Itential’s orchestration platform unifies network and infrastructure lifecycle operations into one secure, cloud native automation ecosystem. Our platform brings together configuration management, compliance, service orchestration, and agentic automation through a powerful combination of low code workflows, high code extensibility, and intelligent MCP driven integrations. With deep support for multi vendor networks, public cloud, ITSM systems, CI/CD pipelines, and modern AI powered operations, Itential enables teams to design, deploy, and scale automation at enterprise velocity. Headquartered in Atlanta with a global customer footprint, Itential accelerates the shift to fully automated, secure, and AI ready infrastructure operations. Learn more at itential.com and follow us on LinkedIn.

Ready to Drive AI-Powered Growth?

If you're passionate about building growth engines that transform pipeline generation and want to work with a team that values experimentation, measurable impact, and AI innovation - we should talk.

We believe diverse perspectives drive the best growth strategies. If you're excited about this role but don't check every box, we still want to hear from you!

This is a direct hire position. No third parties, recruiters, or staffing firms accepted.

Itential provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Required Qualifications

Education:

• Bachelor's degree in Marketing, Business, Computer Science, or related field required

Experience:

• 5-7+ years of experience in digital demand generation (SEO, paid media, CRO) for B2B, ideally SaaS or infrastructure tech required
• Proven ability to run paid and organic campaigns directly (Google Ads, LinkedIn) and tie results to pipeline in SFDC required
• Hands-on experience with WordPress (front + back end), HTML/CSS/JS required

Skills & Competencies:

• Familiar with marketing platforms: Pardot, Salesforce, GA4, GSC, 6sense, Gong, Qualified, Outreach, Clay, ZoomInfo
• Data-driven, fluent in dashboards (GA4, Looker Studio), and able to translate numbers into pipeline impact
• AI-native: comfortable using GPTs, agents, and automation frameworks to move faster and smarter
• Strong communicator who can collaborate with RevOps and Sales but doesn't need hand-holding
• Comfortable in a senior IC role where you're both strategist and doer, capable of working in fast-moving, cross-functional environments where adaptability is key
• Relentlessly curious - you proactively explore new tools, signals, and experiments to unlock growth

Certifications/Licenses:

• None required

Preferred Qualifications

Education:

• Advanced degree in Marketing, Data Analytics, or related field
• Google Ads, Google Analytics, or HubSpot certifications

Experience:

• Experience in network automation, infrastructure, or enterprise software marketing
• Previous experience with ABM/ABX programs at scale
• Background in marketing operations or RevOps

Skills:

• Experience with marketing attribution models and multi-touch analytics
• Familiarity with network infrastructure and automation concepts

Requirements:

Required Qualifications

Education:

• Bachelor's degree in Marketing, Business, Computer Science, or related field required

Experience:

• 5-7+ years of experience in digital demand generation (SEO, paid media, CRO) for B2B, ideally SaaS or infrastructure tech required
• Proven ability to run paid and organic campaigns directly (Google Ads, LinkedIn) and tie results to pipeline in SFDC required
• Hands-on experience with WordPress (front + back end), HTML/CSS/JS required

Skills & Competencies:

• Familiar with marketing platforms: Pardot, Salesforce, GA4, GSC, 6sense, Gong, Qualified, Outreach, Clay, ZoomInfo
• Data-driven, fluent in dashboards (GA4, Looker Studio), and able to translate numbers into pipeline impact
• AI-native: comfortable using GPTs, agents, and automation frameworks to move faster and smarter
• Strong communicator who can collaborate with RevOps and Sales but doesn't need hand-holding
• Comfortable in a senior IC role where you're both strategist and doer, capable of working in fast-moving, cross-functional environments where adaptability is key
• Relentlessly curious - you proactively explore new tools, signals, and experiments to unlock growth

Certifications/Licenses:

• None required

Preferred Qualifications

Education:

• Advanced degree in Marketing, Data Analytics, or related field
• Google Ads, Google Analytics, or HubSpot certifications

Experience:

• Experience in network automation, infrastructure, or enterprise software marketing
• Previous experience with ABM/ABX programs at scale
• Background in marketing operations or RevOps

Skills:

• Experience with marketing attribution models and multi-touch analytics
• Familiarity with network infrastructure and automation concepts