Head of Growth & Lifecycle

We’re hiring a Head of Growth & Lifecycle to own cross-channel pipeline creation and expansion. This role sits at the center of marketing, connecting digital, lifecycle, field, and partner programs into a single system that the team can trust.

You won’t be writing every blog post or running event logistics. Instead, you’ll partner with our content manager, SEO agency, and events team to set priorities, define goals, manage programs, and track results. Your job is to make sure every channel (web, email, field, social, partner) contributes to measurable revenue.

What You’ll Do

Build the growth system: establish attribution, reporting, and funnel visibility from first touch through closed-won.

Reinvent lifecycle marketing: segment and activate our database; design nurture journeys for trials, evaluators, closed-lost, and customers.

Turn trials into accounts: connect developer signups to companies, surface usage signals, and trigger sales-assist plays.

Lead ABM programs: design account-based campaigns for OEM, public sector, and healthcare targets, in collaboration with sales and partners.

Set field & event priorities: decide which events matter, align them to campaigns, and measure ROI; partner with event managers on execution.

Direct agencies: oversee SEO and digital partners, making sure their output ladders up to demand goals.

Partner with content: guide the editorial calendar, ensuring assets support lifecycle and ABM priorities.

Apply AI where it gives leverage: accelerate testing, segmentation, and reporting with measurable efficiency gains.

What Success Looks Like

A clear, weekly view of what’s working across channels.

25%+ of new pipeline coming from lifecycle, ABM, and field

Trial-to-account mapping 60% with measurable SQL lift.

Re-engaged database producing consistent opportunities.

Field programs and partner campaigns tied directly to revenue contribution.

Sales feels supported, with clear plays and timely alerts.

What You Bring

Proven track record building attribution and lifecycle systems in HubSpot/SFDC and defending them at exec/board level.

Hands-on ABM experience in B2B SaaS or OEM/channel contexts.

Comfort bridging developer/PLG funnels with enterprise sales.

Experience directing SEO and digital agencies, ensuring ROI.

Strategic operator: able to set direction, then make it real through partners, agencies, and in-house teammates.

Curiosity, creativity, and drive to find pipeline in overlooked places.

Benefits

Benefits & Perks

• Competitive base salary: $150,000 – $175,000
• Generous Paid Time Off
• Medical, Dental, and Vision insurance (effective Day 1)
• 401(k) with strong company match
• Dependent Care FSA
• Employer-paid Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Paid Parental Leave
• Short-Term and Long-Term Disability
• Training & Development opportunities
• Employee Assistance Program (EAP)

Who We Are

Wowza Media Systems is a Colorado-based global leader in video streaming software. Our technology powers live and on-demand video delivery for education, healthcare, enterprise, gaming, government, and more—reaching customers in over 100 countries. Backed by Clearhaven Partners, we continue to grow by pushing innovation in scalable, low-latency video streaming.

Why Join Wowza?

At Wowza, you’ll be part of a fast-paced, mission-driven team working on solutions that power critical real-world applications—from live-streaming graduations to helping parents monitor NICU care. We encourage ownership, collaboration, and innovation while providing a supportive, global team environment.