Head of Marketing

Job Overview
We are seeking a dynamic and experienced Head of Marketing to lead our marketing team and drive our brand's growth. The ideal candidate will possess a deep understanding of multichannel marketing strategies, including digital, print, and performance marketing. This role requires a creative thinker with strong analytical skills, capable of developing innovative campaigns that resonate with our target audience. The Head of Marketing will oversee all marketing initiatives, ensuring alignment with our business objectives and enhancing our market presence.

Responsibilities

• Develop and implement comprehensive marketing strategies across various channels, including SEO, social media marketing, email marketing, and content marketing.
• Lead the planning and execution of advertising sales campaigns to maximize reach and engagement.
• Manage the marketing budget effectively to ensure optimal allocation of resources for maximum ROI.
• Utilize Google Analytics and other analytics tools to monitor campaign performance and derive actionable insights.
• Oversee the creation of engaging content for multiple platforms, ensuring consistency in messaging and branding.
• Collaborate with product management teams to align marketing efforts with product launches and enhancements.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Manage the company's online presence through e-commerce platforms, WordPress websites, and social media channels.
• Supervise the design of promotional materials using Adobe Creative Suite for both digital and print advertising.
• Foster a culture of creativity within the team while ensuring adherence to deadlines and quality standards.

Qualifications

• Proven experience in a senior marketing role with a focus on B2B marketing strategies.
• Strong knowledge of digital marketing techniques, including performance marketing, Facebook Advertising, Google AdWords, and email marketing.
• Proficiency in analytics tools such as Google Analytics to track performance metrics.
• Experience in copywriting and content creation that drives engagement and conversion.
• Familiarity with HTML for web content management is preferred.
• Excellent research skills to inform strategic decisions based on market data.
• Strong leadership abilities with experience managing cross-functional teams.
• Exceptional communication skills with a knack for storytelling through various mediums.
• Ability to think strategically while also being hands-on in execution. Join us in this exciting opportunity to shape our brand's future through innovative marketing strategies!

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Life insurance
• Referral program
• Retirement plan

Work Location: Remote