Head of Marketing

Key Responsibilities:

Strategy & Planning

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Conduct market research, competitor analysis, and customer insight studies to inform positioning and strategy.
• Define and monitor clear KPIs for all marketing initiatives.

Brand Management

• Strengthen brand positioning and consistency across all channels.
• Oversee content, design, and messaging to ensure alignment with brand guidelines.
• Lead communication strategies to enhance brand credibility.

Digital Marketing & Lead Generation

• Oversee digital marketing campaigns across SEO, SEM, social media, email, and paid ads.
• Implement lead generation strategies to support the sales pipeline and increase conversion rates.
• Track, report, and optimize digital campaign performance.

Product & Campaign Marketing

• Develop go-to-market strategies for new products/services.
• Coordinate cross-functional teams to deliver successful marketing campaigns.
• Manage events, trade shows, and product launches.

Team Leadership & Development

• Lead, mentor, and grow a high-performing marketing team.
• Set objectives, provide performance feedback, and support professional development.
• Foster a collaborative and innovative marketing culture.

Budget & Vendor Management

• Manage the overall marketing budget and ensure cost-effective operations.
• Liaise with external agencies, media partners, and suppliers to execute campaigns.