Head of Marketing

Keeta is an independent brand of Meituan, the world's largest tech-driven retail company. Keeta is revolutionizing the food delivery space. As a dynamic and innovative global platform, Keeta leverages cutting-edge technology to provide fast, reliable, and seamless delivery experiences. With the mission “We help people eat better, live better” , Keeta launched in 2023 and has rapidly expanded across Hong Kong, Saudi Arabia, Brazil, and now Qatar.

This is a dynamic role that blends strategy with execution; shaping brand narratives, managing media campaigns, and ensuring every customer touchpoint reflects Keeta’s voice.

What You’ll Do

Strategic Planning & Brand Positioning:

• Develop and execute integrated marketing communication plans aligned with business goals.
• Craft narratives and communication strategies that reinforce brand equity.
• Oversee campaigns across ATL, BTL, and digital channels.
• Collaborate with product, operations, CRM, and other internal teams to ensure consistency.

Content & Creative Management:

• Lead creative briefings with agencies.
• Review and optimize visuals, video content, and copy to align with brand tone.
• Oversee content calendars across social, app, OOH, and offline channels.

Media & Campaign Execution:

• Coordinate with media agencies on strategy, execution, and tracking.
• Monitor digital, OOH, radio, and influencer campaigns.
• Manage budgets, timelines, and deliverables to ensure efficiency.

Performance & Reporting:

• Track KPIs, engagement, and brand sentiment.
• Share insights with senior leadership.
• Recommend optimizations and A/B testing opportunities.

What We’re Looking For

• 8 years of experience in marketing, communications, or brand management.
• Background in tech, F&B, lifestyle, or consumer-facing apps preferred.
• Strong command of Arabic & English (spoken and written).
• Proven ability to manage creative projects end-to-end.
• Deep knowledge of ATL/BTL, digital media, and audience segmentation.
• Experienced in agency management and cross-functional collaboration.
• Excellent organizational, project management, and communication skills.
• Thrives in a fast-paced, performance-driven environment.

Why Join Keeta?

🌍 Global scale, local impact – shape Keeta’s brand in Oman with the backing of Meituan.

🚀 Strategic leadership role – own integrated campaigns from concept to execution.

🎨 Creative influence – guide brand voice and visual identity across multiple channels.

🤝 Collaborative culture – work with a diverse, ambitious global team.

📈 Career growth – limitless opportunities to grow as Keeta continues expanding.

📍 Location: Muscat, Oman

Apply now or connect with our Talent Team to learn more.

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