Head of Marketing

Mandatory: Proven experience managing large-scale B2B exhibitions and conferences .

Our client is seeking an accomplished Head of Marketing to lead the strategic marketing function for their portfolio of large-scale exhibitions.

The ideal candidate will have extensive experience in Exhibitor Promotion (EXPROM) and Visitor Promotion (VISPROM) , driving both exhibitor acquisition and visitor attendance to deliver exceptional ROI and event growth.

This is a senior leadership role requiring a dynamic marketing strategist who can combine creativity with data-driven decision-making to position exhibitions as must-attend industry events.

Key Responsibilities:

Strategic Leadership

• Develop and execute integrated marketing strategies to achieve exhibitor and visitor targets across multiple exhibitions.
• Own and manage marketing budgets, forecasts, and ROI reporting to ensure measurable success.
• Shape brand positioning and value propositions to strengthen market presence and competitive advantage.

Exhibitor Promotion (EXPROM)

• Design and lead campaigns to secure new exhibitors and retain key accounts across international markets.
• Provide marketing tools, sales support materials, and lead-generation campaigns to drive exhibitor acquisition.
• Leverage data and market insights to identify industry sectors and key decision-makers.

Visitor Promotion (VISPROM)

• Plan and execute campaigns to attract high-quality visitors, ensuring strong registration and attendance conversion rates.
• Oversee multi-channel campaigns across digital (SEO/SEM, paid social, email, programmatic) , PR, print, outdoor, and partnerships.
• Drive audience engagement through segmentation, personalization, and customer journey optimization.

Team & Stakeholder Management

• Lead, mentor, and develop a high-performing marketing team across multiple events.
• Work closely with sales, operations, and content teams to ensure full alignment of marketing and commercial objectives.
• Manage agencies, media partners, and vendors to deliver cost-effective, high-impact campaigns.

Performance Measurement

• Track and analyze key metrics including exhibitor growth, visitor attendance, and conversion rates.
• Produce detailed post-event reports and insights to support continuous improvement.

Candidate Profile:

• 10+ years of senior marketing experience within large-scale exhibitions, trade shows, or events.
• Demonstrated success in delivering EXPROM & VISPROM campaigns for international events.
• Strong command of digital marketing, CRM systems, and analytics platforms .
• Exceptional leadership, communication, and stakeholder management skills.
• Proven ability to manage multi-million-dollar marketing budgets and deliver measurable ROI.

Please note: Only shortlisted candidates will be contacted.