Head of Marketing

Head of Marketing - B2B SaaS

Dubai

Role Overview

My client is seeking a Head of Marketing to lead all marketing strategy, brand development, campaign execution, performance marketing, and budget management. This role will guide a growing team and shape the company’s position as a leading solution within its target industries.

Key Responsibilities

• Lead the development of the company’s brand identity and positioning.
• Create and implement strategic marketing plans, including promotional calendars, product/service launches, and major campaigns.
• Develop innovative approaches to expand market share and drive brand visibility.
• Build and manage annual marketing budgets.
• Oversee advertising, PR, social media, and event initiatives to strengthen brand presence.
• Negotiate with media and external partners to secure favourable contracts.
• Collaborate closely with sales, product, customer success, and PR teams to align all brand activities.
• Manage agencies, freelancers, and external suppliers.
• Lead, mentor, and grow the marketing team.
• Oversee all digital channels, including the company website, ensuring strong performance reporting.
• Build and optimise performance marketing strategies to drive measurable results.

Qualifications & Experience

• 8+ years in a marketing management role with direct team leadership.
• Strong experience in B2B marketing ; SaaS experience preferred.
• Start-up or high-growth environment experience is an advantage.
• Proven track record in data-driven decision making and performance reporting at leadership level.
• Experience developing and executing brand strategy beyond design elements.
• Confident managing key stakeholder relationships internally and externally.
• Highly motivated, goal-oriented, and proactive.
• Demonstrated interest or experience in the FinTech sector is a strong plus.
• Bachelor’s or postgraduate degree in Marketing, Communications, Business, or a related field.

Core Competencies

• Creative and strategic thinking
• Strong understanding of trends, culture, and brand relevance
• Excellent communication and cross-functional collaboration
• Analytical mindset with financial and performance management capability
• Results-oriented with a focus on commercial impact
• Strong leadership and people development skills