Head of Marketing

The Head of Marketing will own and drive Red Rhino Brewing Co.’s brand, growth, and customer engagement across breweries, taprooms, and new markets. This role requires a strong mix of brand thinking, on-ground activation, digital acumen, and business alignment, with deep understanding of hospitality-led marketing.

You will be responsible for building Red Rhino as a category-leading, culture-driven brand, while delivering measurable footfall, revenue impact, and community loyalty.

Key Responsibilities

Brand & Strategy

• Define and execute Red Rhino’s overall marketing and brand strategy across cities and formats
• Ensure brand consistency across all touchpoints—offline, digital, in-store, events, and collaborations
• Position Red Rhino as a destination brewery brand, not just a product

Business & Revenue Impact

• Drive footfall, repeat visits, and campaign ROI through targeted marketing initiatives
• Align marketing plans with sales, operations, and brewing teams
• Own marketing budgets, ROI tracking, and performance metrics

Digital, Content & Social Media

• Lead digital marketing, social media presence, influencer strategy, and performance marketing
• Oversee content calendars, storytelling, and community engagement
• Use data and insights to optimize campaigns and audience reach

Events, Activations & Partnerships

• Conceptualise and execute high-impact events, launches, festivals, and IPs
• Build strong brand collaborations with alcohol brands, lifestyle partners, and creators
• Drive city-level and outlet-specific marketing innovations

Team Leadership

• Build, mentor, and lead the marketing team across cities
• Work closely with external agencies, designers, PR, and vendors
• Set clear KPIs, accountability, and execution discipline

Desired Profile

• 8–12+ years of experience in Marketing, preferably in hospitality, F&B, lifestyle, alcohol, or consumer brands
• Strong understanding of on-ground marketing + digital ecosystems
• Proven experience in brand building and multi-city marketing
• Hands-on leader with strong execution mindset
• Excellent communication, stakeholder management, and creative thinking skills
• Comfortable working in a fast-paced, founder-led environment

Job Type: Full-time

Pay: ₹150,000.00 - ₹200,000.00 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund

Work Location: In person