Head of Marketing & Acquisition Sales

They are searching for a Head of Marketing & Acquisition Sales (Indian Market) to join their team in Dubai. In this role, you will leverage deep market knowledge, advanced marketing technology, and a performance-oriented mindset to build a passionate player community and establish our client as a market leader.

Key Responsibilities

• Market Strategy & Leadership: Develop and own the overarching marketing and acquisition strategy for the Indian market, aligning with global business objectives. Conduct continuous market analysis to identify trends, opportunities, and threats.
• Performance Marketing & Automation: Design, implement, and optimize multi-channel performance marketing campaigns with a heavy focus on ROI and LTV. Leverage Marketing AI and automation tools to enhance targeting, personalization, and efficiency at scale.
• Affiliate & Partner Management: Build, manage, and grow a robust network of affiliate partners and key accounts. Develop strong relationships, negotiate commercial terms, and implement innovative programs to maximize acquisition volume and quality.
• Brand & Content Strategy: Craft a compelling brand narrative and value proposition that resonates with the Indian audience. Oversee all creative execution, including video content, static creatives, and messaging tailored for both casino and sportsbook verticals.
• CRM & Player Journey: Architect and manage a sophisticated, data-driven CRM strategy. Develop automated, personalized communication flows (email, push, SMS, in-app messages) that guide players through an optimized journey from onboarding to retention and reactivation.
• Social Media Mastery: Lead the strategy for all social media channels (e.g., Instagram, Facebook, Twitter, YouTube, local platforms), creating engaging content, managing communities, and running highly targeted paid social campaigns.
• Analytics & Reporting: Possess an obsession with data. Utilize analytics tools (e.g., Google Analytics, Tableau, CRM data) to track KPIs, derive actionable insights, and present performance reports to senior leadership, constantly justifying spend and demonstrating growth.