Head of Marketing- Events & IP

About the Role:

Condé Nast India is looking for a strategic and detail-oriented Head of Marketing – IPs & Special Projects to lead the planning and execution of amplification strategies across its flagship IPs and high-impact special initiatives. This role sits at the intersection of creativity, planning, and performance, and requires a strong understanding of the luxury landscape, audience segmentation, and multichannel marketing.

Key Responsibilities:

Integrated Marketing Strategy:

Develop and lead end-to-end offline and digital marketing plans for marquee IPs (Vogue, GQ, AD, CNT) and bespoke special projects—with a focus on reach, impact, and luxury alignment.

Targeted Communication & Amplification :

Build efficient communication strategies in collaboration with ad ops, content, and distribution teams to ensure campaigns reach the right audiences across paid, owned, and earned platforms.

Influencer & Creator-Led Marketing:

Identify and engage credible luxury influencers and creators to amplify IPs across social and experiential platforms, ensuring relevance and authenticity.

Campaign Efficiency & Reporting:

Drive measurable outcomes through structured marketing calendars, KPI tracking, and performance-based optimizations.

Cross-Functional Collaboration:

Partner with editorial, brand solutions, creative, digital, and external agency teams to bring marketing strategies to life across formats and touchpoints.

Luxury Insight & Market Understanding :

Use market intelligence and luxury consumer insights to inform positioning, messaging, and targeting across campaigns.

AI-Enhanced Productivity :

Demonstrate openness to using AI-based tools for improving workflows, content generation, targeting strategies, and campaign reporting.

Asset Creation Oversight:

Guide the creation of compelling communication assets—from decks and media creatives to newsletters and social campaigns—with a strong brand lens.

Skills & Experience:

• 8–12 years of experience in marketing, ideally in luxury media, premium brands, or high-end digital environments.
• Proven experience in integrated marketing across offline events, digital platforms, influencer marketing, and content-driven campaigns.
• Excellent written and spoken communication skills.
• Deep understanding of audience segmentation, paid media strategy, and brand amplification.
• Experience collaborating with ad ops, performance marketing, and editorial teams.
• Strong aesthetic sensibility with an appreciation for luxury culture, fashion, travel, and design.
• Comfortable using AI-based tools to enhance efficiency and creativity in marketing workflows.
• Data-driven mindset with comfort working across dashboards, performance tools, and reporting formats.

Ideal Candidate:

You are a structured marketer with a flair for storytelling, a passion for luxury, and a keen sense of how to amplify ideas across offline and online platforms. You are collaborative, articulate, and ready to use technology—including AI—to enhance output and precision. You thrive in a dynamic, creative environment and are excited to shape the voice of some of India’s most iconic media IPs.