Head of Marketing (Pre-Opening)

Head of Marketing (Pre-Opening) — IvyCut Williamsburg

The Role

IvyCut is a first-of-its-kind premium pickleball and social club set to open in Williamsburg, Brooklyn in 2027 — a new kind of third space where social connection, wellness and hospitality share the same roof.

This is a pre-opening full-time position. This role is centered on building IvyCut's brand presence, community and demand engine before doors open — then scaling it. The Head of Marketing will lead all pre-opening marketing efforts including brand development, social media, content strategy, membership acquisition, local partnerships and launch campaigns. Post-opening, the Head of Marketing will own the full marketing funnel, driving guest traffic, membership growth and retention and positioning IvyCut as a cultural fixture in New York.

The Head of Marketing will be leading IvyCut’s brand persona, programming and community strategy — ensuring that everything IvyCut puts into the world feels as intentional as the experience inside the club.

Main Duties

• Lead all pre-opening marketing: build the brand identity system, launch campaigns, social channels, content calendar and community pipeline from scratch
• Develop and execute the membership acquisition strategy — drive waitlist signups, trial visits, conversions and referrals
• Own all social media, content creation and digital presence with a voice that feels native to the brand, not templated
• Conceive and manage partnerships with local businesses, creators, athletes and cultural figures that expand IvyCut's reach authentically
• Plan and execute launch events and ongoing programming marketing — league nights, seasonal moments, member socials, corporate activations
• Build and manage CRM, email marketing and retention campaigns that keep members engaged between visits
• Track, report and optimize marketing performance on a weekly basis with clear metrics tied to membership growth, engagement and revenue
• Develop PR strategy and manage press relationships to build earned media around IvyCut's opening and ongoing story
• Guide brand guidelines across every touchpoint — signage, menus, merch, digital, in-club experience — maintaining consistency as the club scales
• Manage marketing budget with discipline, prioritizing high-impact spend over vanity metrics

Required Skills/Qualifications

• 2–3 years managing marketing and brand strategy — ideally in hospitality, lifestyle, fitness or membership-based businesses
• Pre-opening or launch experience or a track record of building a brand or audience from zero — not just managing an established one
• Strong portfolio of social media, content or campaign work that demonstrates original thinking and brand sensibility
• Hands-on proficiency with social platforms, email marketing tools, CRM systems and analytics
• Understand the difference between marketing that looks good and marketing that drives action
• Exceptional written and verbal communication skills — you can write a caption, a press pitch and a brand deck with equal confidence
• A creative thinker who understands community building as a core mission, not just a buzzword
• Thrives in high-energy environments where priorities shift and resourcefulness matters
• Experience in elevated hospitality or lifestyle brands and a passion for social experiences is preferred

Why Work with Us

IvyCut is building something that doesn't exist yet. You aren't filling a role — you are defining what IvyCut becomes.

• Healthcare: Full time employees are eligible for full benefits: Medical, Dental & Vision
• Equity/Profit-Sharing: Founding team members are eligible for equity or profit-sharing tied to club performance
• Career Growth: IvyCut is designed to grow. The people who help open the first club will lead what comes next
• Creative Ownership: Real input on programming, partnerships and member experience
• Complimentary Membership: Full access to courts, programming and events

Pay: From $85,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Please include a link to your LinkedIn and any work you're proud of.
• How many people have you directly managed at one time? What type of team or company was it?
• Describe a time you grew a community or audience around a brand — not through paid spend, but through something more creative. What made it work?

Work Location: In person