Head of Marketing Section (Qatarization)

Responsibilities:

• To study different social groups & identify each group's characteristics, interests, importance for QRCS, relevant areas of partnership & marketable humanitarian/support projects.
• To plan for the marketing mix for the previously defined social groups & determine the best outreach & resource development strategies & methods for each group.
• To offer the best competitive products through continuous innovation & development & to make use of available marketing opportunities to achieve marketing goals.
• To help increase revenues by developing QRCS's traditional & digital fundraising tools.
• To coordinate & discuss the development of fundraising strategies & general plans with relevant department sections & concerned QRCS units.
• To develop & ensure publication of marketing content on QRCS's website, mobile app & social media platforms, in coordination with Media & Marketing Department, provide all the necessary information about projects/campaigns to be marketed, & update relevant data.
• To help support feasibility studies for proposed projects by providing necessary marketing analysis, including market data, demand estimation, identification of target groups, analysis of competitive environment & distribution channels, submission of appropriate promotional recommendations, proposition of launch marketing strategies, & review proposals from consulting firms from a perspective that enhances QRCS's corporate identity & mental image.
• To propose & design marketing initiatives/projects to develop QRCS's resources & ensure publication & follow-up.
• To submit regular & analytical reports on section's performance & financial resources development, including achievements, challenges, recommendations & marketing, campaign & donation channels reports, supported by improvement statistics/data to enhance fundraising efficiency.
• To perform any other tasks assigned by direct manager within the scope of job responsibilities.

Qualifications

• Bachelor's degree in a relevant field.
• Professional certification or training courses in marketing & media for NGOs, marketing & consumer behavior research, digital marketing channel planning & professional project management.

Requirements

• 8+ years of practical experience in marketing, public relations, communication, or customer service.
• Excellent understanding of leading marketing practices.
• Very good knowledge of nonprofit organizations in the MENA region.
• Familiarity with International Red Cross & Red Crescent Movement & IFRC's institutional resource development systems.
• Good command of Arabic, with English preferable.
• Good command of Microsoft Office Suite.
• Excellent management, coordination & marketing skills.