Head of Middle East

Position Summary

The Head of Middle East is a senior regional leadership role with primary accountability for revenue growth, sales execution, clinic-level profitability, and client retention across all Skin Laundry clinics within the MENA region.

This is an intentionally commercial, sales-driven leadership role. While operational excellence, compliance, and clinical governance are foundational, success is measured first and foremost by top-line performance, sustained revenue growth, and disciplined execution at clinic level.

The role serves as the single point of accountability for regional revenue and clinic performance, requiring a hands-on, commercially driven leader who actively drives sales strategy, translates ambitious growth targets into disciplined clinic-level execution, coaches leaders on consult quality and conversion, and ensures revenue targets are owned, tracked, and consistently delivered across all clinics.

The position is purpose-built to scale within the Middle East footprint, requiring strong regional leadership capability, deep commercial acumen, and the ability to manage complexity across a multi-clinic, highly regulated environment without compromising brand standards, culture, or performance.

This is not a passive operational role. It demands visible leadership, strong performance management, and direct accountability for commercial results.

Essential Functions

Commercial and Sales Leadership

·        Lead and execute the regional sales strategy, ensuring consistent delivery of revenue targets across all clinics.

·        Drive improvements in consult-to-treatment conversion, average revenue per client, and treatment room utilization.

·        Coach Clinic and Area Managers on consult quality, conversion behaviors, pricing confidence, and sales leadership.

·        Embed a culture where sales performance is owned at clinic level, with clear accountability and regular performance reviews.

·        Use KPIs, dashboards, and data to identify performance gaps and take decisive corrective action.

Strategic Leadership

·        Develop and implement region-wide strategies to achieve revenue growth, retention, and profitability targets.

·        Partner with corporate leadership to adapt initiatives to regional market dynamics.

·        Analyze regional performance data to identify trends, risks, and growth opportunities.

·        Lead initiatives that directly impact top-line growth and commercial scalability.

Operational Oversight

·       Deliver consistent operational excellence across all clinics by enforcing company standards, policies, SOPs, and best practices.

·       Visit the clinics consistently to evaluate performance, assess compliance readiness, and provide in‑person leadership and coaching.

·       Oversee regional resource allocation, ensuring optimal staffing levels, rota efficiency, inventory management, and budget adherence.

·       Collaborate with corporate teams to implement new tools, systems, and procedures, ensuring smooth execution at all levels.

Client Experience & Brand Standards

·       Ensure all clinics deliver a consistent, high-quality client experience aligned with Skin Laundry brand standards.

·       Address escalated client concerns in partnership with Clinic Managers.

·       Reinforce brand consistency across the region, ensuring alignment with company vision and values.

Financial Accountability

·       Own regional P&L, budgeting, forecasting, and expense control.

·       Track and manage clinic-level KPIs to drive accountability and performance improvement.

·       Partner with Corporate Leadership to implement cost optimization initiatives without compromising safety, quality, or service.

Marginal Functions

Occasional Tasks

·       Represent the region in corporate strategy meetings or events.

·       Assist with the opening of new districts or stores, including site selection, setup, and hiring.

·       Provide temporary backup support for Area/ Clinic Managers during periods of transition or unexpected challenges.

Support for the Team

·       Collaborate with cross-functional teams, such as marketing or operations, to roll out region-wide initiatives.

·       Act as a mentor for new Regional Directors, sharing best practices and guidance for success.

Contributing to Broader Goals

·       Test and implement new strategies or tools within the region, providing feedback to corporate leadership for refinement.

·       Participate in leadership development programs to enhance skills and contribute to the organization’s success.

What Success Looks Like in the First 12 Months 

·        Revenue Growth:  Deliver double-digit year-over-year regional revenue growth across the MENA region in line with or exceeding targets.

·        Clinic-Level Performance:  Achieve consistent sales target attainment across ≥85–90% of clinics by month 12.

·        Conversion & Utilization:  Improve consult-to-treatment conversion, average revenue per client, and treatment room utilization by 5–10% vs. Baseline.

·        Profitability:  Protect or expand clinic-level contribution margins through disciplined labor, inventory, and pricing execution.

·        Leadership & Accountability:  Establish a sales-accountable leadership culture where Clinic and Area Managers clearly own revenue KPIs and performance outcomes.

·        Stability & Scalability:  Build a repeatable regional operating and sales cadence that supports future clinic expansion without degradation in performance or brand standards.

·        Culture & Engagement:  Build a culture of ownership, trust, and continuous improvement, where teams feel supported, standards are consistently upheld, and leaders model accountability, inclusion, and respect. High performance and strong leadership coexist without compromise.

·        Talent & Bench Strength:  Develop and retain strong Clinic and Area Managers, evidenced by improved leadership stability, clear succession plans, and internal promotion of readiness.

Required Knowledge, Skills & Abilities

·        Technical Expertise:  Multi-Unit Management Proficiency: Advanced ability to oversee and optimize operations across multiple districts, including staffing, inventory, and compliance.

·        Retail Math & Financial Acumen:  Advanced understanding of budgeting, forecasting, and analyzing key performance metrics to drive regional profitability.

Software Skills:

·       Advanced proficiency in retail management software (e.g., Zenoti, Fresha, Nexusware etc) for operational reporting and analysis.

·       Proficiency in Microsoft Office Suite (Excel, Word, Outlook) for data-driven decision-making and communication.

Experience and Education

·       Minimum 8+ years of senior multi-unit leadership experience, with a proven track record managing multiple locations or a large region within aesthetic clinics, wellness and beauty brands, beauty retail, hospitality, or other service-led environments.

·       Bachelor's degree in business, Retail Management, or a related field (or equivalent practical experience) preferred.

Interpersonal Skills

·        Leadership Excellence:  Advanced ability to inspire, coach, and develop store leaders to achieve high performance and align with organizational values.

·        Strategic Communication:  Advanced verbal and written communication skills to influence and align with diverse teams, stakeholders, and leadership.

·        Customer Service Expertise:  Advanced skills in fostering exceptional client experiences and addressing escalations effectively.

·        Inclusivity:  Demonstrated ability to create an inclusive workplace culture that values diversity, fosters equity, and builds a sense of belonging.

·        Problem-Solving and Strategic Thinking:  Advanced ability to address challenges, implement solutions, and align actions with district and company goals.

Special Conditions

·        Regular travel across the Middle East and internationally as required.

·        Role requires flexibility to work across time zones and accommodate regulatory or operational priorities.

·        Field-based leadership role requiring consistent on-site presence.

·        Reporting Lines & Decision Rights

Reports to:  Vice President – International

Direct / Indirect Reports: Clinic Managers / Area Managers.

Decision Authority: Full authority over Regional operations, people leadership, and commercial execution.

Explicit Boundary: Does not define global compliance, laser safety, or training standards.