Head of Product Marketing

About HCHB

Homecare Homebase (HCHB) is the leading software platform for home-based care, empowering home health and hospice agencies to deliver exceptional patient outcomes through better efficiency, visibility, and decision-making. Trusted by the nation’s top post-acute care providers, HCHB drives operational excellence with powerful data, analytics, and integrations that help caregivers spend more time on what matters most — their patients.

As the industry faces rising costs, staffing shortages, and evolving regulations, HCHB’s technology helps agencies adapt, scale, and thrive in a rapidly changing healthcare landscape.

Position Summary

The Head of Product Marketing is a strategic leader responsible for defining and executing HCHB’s go-to-market strategy across its product portfolio — including Home Health, Hospice, Interoperability, and upcoming AI-driven innovations. This leader will own market positioning, product messaging, segmentation, competitive intelligence, and enablement strategies that drive pipeline growth, product adoption, and customer expansion.

This role requires a balance of strategic vision and operational excellence — leading a team of product marketers to translate complex healthcare software capabilities into clear, differentiated, and customer-centric value propositions.

Key Responsibilities

• Lead the planning and execution of go-to-market (GTM) strategies for new product launches, roadmap innovations, and key market initiatives.
• Partner with Product, Sales, and Customer Success to ensure alignment across launch planning, pricing, and positioning.
• Drive cross-functional execution for product releases and ensure market readiness across all touchpoints.

Qualifications

Education:

• Bachelor’s degree in Marketing, Business, Communications, or related field required .
• MBA or Master’s degree preferred.

Experience:

• 10+ years of experience in B2B SaaS marketing, with at least 3 years in product marketing leadership roles.
• Proven success in launching and scaling enterprise SaaS products.
• Experience working cross functionally with Product, Sales, and Customer Success teams in a matrixed environment.
• Strong analytical and storytelling skills. Able to use data and insights to drive narrative and action.

Skills & Competencies:

• Strategic thinker with the ability to translate market insights into actionable GTM plans.
• Exceptional communication, writing, and presentation skills.
• Strong leadership presence with experience influencing executive stakeholders.
• Highly organized and adept at managing multiple complex projects simultaneously.
Passion for healthcare transformation and technology-driven impact.

Key Performance Indicators (KPIs)

• Successful execution of product launches on time and with measurable adoption.
• Increased pipeline contribution from product marketing led initiatives.
• Improved sales enablement effectiveness (win rates, product-specific conversion).
• Market share growth in key segments (Home Health, Hospice, Interoperability).
Customer engagement with product related content and messaging.

This position does not provide sponsorship. All applicants should either be US Citizens or Permanent Residents eligible to work in the US without immigration restrictions.