Head of Sales

Head of Sales - Medical Devices

Transform Healthcare Innovation into Global Commercial Success

Oruba is seeking an exceptional Head of Sales to lead our commercial expansion and builda world-class salesorganization from our headquarters in Ankara.

About Oruba

We are pioneers transforming patient care through operator-free point-of-care medical devices. At Oruba, we design and manufacture smart medical devices that make clinical work cleaner, faster, and easier. Like Oruflow, the self-cleaning, operator-free uroflowmeter, and Inalys, the cupless and effortless real-time urine analyzer.

With 35 passionate team members based in Ankara, we're at an exciting inflection point—ready to scale our proven products across Turkey, the EU, and globally.

Our innovative solutions are already improving patient care, and we need a sales leader to accelerate our growth trajectory.

The Opportunity

As our Head of Sales, you'll own and orchestrate three distinct go-to-market strategies:

• Domestic Excellence : Direct sales to urology clinics, public/private hospitals, and university hospitals throughout Turkey
• EU Expansion : Direct-to-end-user sales across EU member countries
• Global Distribution : Building and managing distributor partnerships worldwide

You'll lead a team of 4 sales professionals and have the mandate to build the sales organization we need for our next phase of growth.

Key Responsibilities

• Build, coach, and scale a high-performing sales team across multiple channels
• Design and implement modern outbound sales strategies using tools like Clay, Instantly, and HeyReach
• Establish and optimize RevOps processes to drive predictable revenue growth
• Navigate complex medical device sales cycles, including hospital procurement and tender processes
• Develop relationships with key opinion leaders in urology and healthcare
• Create scalable sales playbooks and standardize processes across all channels
• Manage distributor relationships and expand our global partner network
• Leverage AI-based sales tools and automationto maximize team efficiency
• Collaborate with Productand Quality Control teams to ensure market success
• Build and manage sales forecasts, budgets, and performance metrics

What We're Looking For

Essential Requirements:

• 8+ years of relevant experience, with at least 3 years in medical device or healthcare technology sales
• Minimum 3 years in sales leadership roles with proven team-building experience
• Deep understanding of medical device regulatory requirements (CE marking, FDA processes)
• Hands-on experience with modern sales stack and automation tools
• Track record of establishing successful international sales relationships
• Experience managing both direct sales and channel partner strategies
• Strong revenue operations mindset with analytical capabilities
• Excellent English proficiency (European language skills are a plus)
• Based in or willing to relocate to Ankara for full-time, on-sitework

Ideal Candidate Will Have:

• Existing relationships with urology departments or hospital decision-makers
• Experience selling from emerging markets to developed markets
• Familiarity with AI-powered sales tools and agentic systems
• Understanding of clinical validation and evidence-based selling
• Startup experience and comfort with ambiguity
• Willingness to travel 30-40% for customer visits and international conferences

What We Offer

• The opportunity to build and lead the commercial strategy of an innovative medical device company
• Direct impact on improving patientcare globally
• Autonomy to build your own sales organization and implement your vision
• Competitive compensation package with performance-based incentives
• The chance to work with cutting-edge, operator-free medical technology
• A collaborative, innovation-driven culture in the heart of Ankara
• International exposure and the opportunity to shape global expansion

Ready to Lead Our Commercial Revolution?

If you're a sales leader who combines strategic thinking with hands-on execution, has a passion for healthcare innovation, and wants to build something meaningful from Ankara, we want to hear from you.

To Apply: Send your CV and a brief note explaining why you're excited about transforming medical device sales at Oruba to [your email/application link]

Oruba is an equal opportunity employer committed to building a diverse and inclusive team.