Head of Sales & Marketing

Role Summary:

 Owns revenue growth for  B2B (SaaS/ERP)  by aligning  sales and marketing  end-to-end—building healthy pipeline, converting to recurring revenue, and operating  hands-on  paid campaigns that directly influence  SQLs/ARR .

General Objectives:

• Hit  ARR / New Bookings  plan (monthly/quarterly/annual).
• Lift  Pipeline Coverage  to  ≥ 3–4×  monthly target.
• Build a high-performing team with clear incentives and exec dashboards.

Key Responsibilities:

1) Sales Leadership

• Define go-to-market for segments/ICPs, pricing, and  sales playbooks .
• Own quotas, coaching, and weekly  Deal Reviews ; enforce  CRM hygiene  and stage discipline.
• Run accurate  Forecasting ; design commission plans tied to ARR/Net Revenue/Margins.
• Develop indirect channels ( Partners/Resellers ) and open new markets/verticals.

2) Marketing Leadership

• Build integrated  Demand Gen, Performance, Content/SEO, Events  strategy.
• Hands-on  paid campaigns:
• Set up and manage  LinkedIn Ads / Google Ads  (accounts, audiences/keywords, budgets).
• Measurement setup ( GA4, UTM, Conversion Tracking, Pixels/Tags ).
• Daily optimization & A/B testing to lower  CAC/CPL  and improve  SQL quality .
• Enable sales with pitch decks, one-pagers, case studies, and email sequences.
• Own brand presence and field marketing (expos, webinars, thought leadership).

3) RevOps & Analytics

• Unify funnel data in  CRM/BI  with exec dashboards for:  Win Rate, Pipeline Velocity, SQL Quality, CAC/LTV, Forecast Accuracy .
• Improve packaging/pricing with Product & Finance; govern  Lead Routing/SLAs  across teams.

4) Partnerships & Enterprise Relations

• Build ISV/integration partnerships and MoUs; represent the company with key accounts and ecosystem stakeholders.

5) People & Culture

• Structure the org, define career paths, and run data-driven quarterly reviews.
• Champion a  Pipeline-first, customer-obsessed, data-driven  culture.

Requirements:

• Bachelor’s in Business/Marketing/Engineering (Master’s is a plus).
• 8–12 years  total experience with  3+ years  leading B2B teams in KSA (SaaS/ERP preferred).
• Proven track record building pipeline and delivering  ARR/Bookings .
• Hands-on  performance marketing:
• Running  LinkedIn Ads / Google Ads  end-to-end (build, track, optimize, report).
• GA4/UTM/Attribution  proficiency; audience building (Matched/Lookalike/Remarketing).
• Strong  CRM  expertise (HubSpot/Odoo CRM) and funnel governance.
• Excellent Arabic; strong English for presentations, negotiations, and contracts.

Nice to Have:

• Experience with  RevOps  and Marketing Automation.
• Knowledge of technical integrations and local partner models.
• Exposure to both  SMB  and  Enterprise  motion in KSA.

Authority & Decision Rights:

• Propose/approve sales & marketing plans and budgets within delegated limits.
• Approve discounts/special offers per authority matrix.
• Sign non-binding agreements/MoUs and partnership intents as delegated.

Tools & Systems:

 HubSpot/Odoo CRM (CRM), GA4, LinkedIn/Google Ads, Marketing Automation, Looker/Power BI, webinar/event tools, content repository.

Operating Cadence:

• Weekly:  Pipeline/Deal Reviews, joint Sales–Marketing stand-ups, Forecast update.
• Monthly:  Channel performance review, campaign plan, playbook/pricing tweaks.
• Quarterly:  OKRs, incentive review, partner plan, pricing review.