Head of Social Media

ABOUT THE ROLE

We're looking for a crypto-native, AI-driven social media lead to own and operate the digital voice of two of the most influential companies at the intersection of Bitcoin, energy, and infrastructure — American Bitcoin (Nasdaq: ABTC) and Hut 8 Mining (Nasdaq: HUT).

This is a fast-paced, high-impact role for someone who lives and breathes Crypto Twitter, thrives in cultural trends, and knows how to translate complex narratives into scroll-stopping content. You'll be working across teams — from brand and comms to on-site production — to build influence, grow communities, and shape the conversation around Bitcoin, energy, and American innovation. The ideal candidate is a fast-thinking operator who can go from posting memes to directing high-end shoots — someone who blends crypto humor, media intuition, and production know-how. You understand that influence drives narrative, and narrative drives value. You want to build something big — not just manage accounts but shape the public face of a movement.

Some of the key responsibilities you should expect are the following:

• Create and manage daily content — memes, updates, threads, and video posts across X, Instagram, and LinkedIn.
• Engage with the crypto community — traders, influencers, and degens — in real time to amplify brand presence.
• Monitor analytics and growth metrics to optimize strategy and report actionable insights.
• Collaborate with internal teams across ABTC and Hut 8 to align social storytelling with product, brand, and business goals.
• Direct agencies and creative partners to execute campaign deliverables.
• Capture and edit content at live events, podcasts, and on-site shoots using Premiere Pro and lighting tools when needed.
• Experiment boldly — test new formats, AI-generated content, and emerging social trends to keep the brands ahead of the curve.

ABOUT YOU

• 3–5 years of experience in social media management, preferably in crypto, fintech, or tech infrastructure.
• Crypto-native — fluent in Twitter culture, memes, alpha, and narrative cycles.
• AI-first mindset — comfortable leveraging AI tools for drafting, ideation, meme generation, and trend analysis.
• Hands-on creative skills — can jump into Premiere Pro, use basic photo and lighting tools, and understand how production teams operate.
• Fast and adaptable — thrives in a fast-moving environment, balancing creative instincts with operational execution.
• Proven growth record — experience scaling a social account or brand presence within the crypto ecosystem.
• Strong writing, communication, and visual storytelling skills that connect with both retail and institutional audiences.

ABOUT THE WORK ENVIRONMENT

This role is in office at our corporate headquarters in the Brickell area of Miami, Florida. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.