Social Media Marketing Specialist

Job Overview
Are you passionate about crafting compelling stories and engaging audiences across digital platforms? We’re seeking a dynamic and energetic Social Media Specialist to elevate our brand presence through innovative content creation, strategic social media management, and data-driven marketing tactics. In this role, you will be the voice of our brand online, connecting with our community, amplifying our message, and driving meaningful engagement. If you thrive in a fast-paced environment and are eager to make a tangible impact through digital marketing, this opportunity is perfect for you!

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals to increase visibility and engagement across platforms such as Facebook, Instagram, X, and TikTok.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that resonate with target audiences.
• Utilize graphic design tools like Adobe Photoshop, Canvas, etc. To produce visually appealing content that supports branding efforts.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules and campaign execution.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activity; leverage this data to refine strategies.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and increase organic reach.
• Run targeted Facebook Advertising campaigns to boost posts, generate leads, or promote events while tracking performance metrics via Google Analytics and web analytics tools.
• Engage actively with followers by responding to comments, messages, and reviews to foster strong relationship management.
• Collaborate with public relations teams to coordinate campaigns that enhance brand reputation and visibility.
• Oversee e-commerce integrations on social platforms when applicable, ensuring seamless customer experiences.
• Proofread all content meticulously before publishing to maintain brand voice consistency and professionalism.
• Stay updated on the latest trends in social media marketing, digital marketing strategies, and emerging technologies to keep our approach fresh and innovative.

Skills

• Proven expertise in social media management across multiple platforms with a strong understanding of platform-specific best practices.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, Canvas, and Adobe Creative Suite for content creation.
• Experience with social listening tools and techniques to monitor brand reputation and industry trends effectively.
• Strong knowledge of SEO principles, keyword research methods, and web analytics including Google Analytics for performance measurement.
• Skilled in digital marketing tactics including Facebook Advertising campaigns and overall social media marketing strategies.
• Familiarity with scheduling tools like Hootsuite or Buffer for efficient content planning and publishing workflows.
• Ability to produce engaging multimedia content such as videos through video editing software; photography skills are a plus.
• Excellent proofreading skills ensuring all content aligns with branding standards before publication.
• Strong relationship management skills to foster community engagement and customer loyalty through active communication.
• Knowledge of branding principles combined with experience in public relations efforts to enhance overall brand perception.
• E-commerce platform familiarity for integrating social media efforts into online sales channels when relevant. Join us as a Social Media Specialist if you’re eager to energize brands through creative storytelling while utilizing cutting-edge digital marketing tools! This paid position offers an exciting opportunity to grow your career in a vibrant environment dedicated to innovation and impact.

Schedule

Monday– Friday, 8:30 AM – 5:00 PM

Employment Type:

Full-Time

Benefits

• 401k
• PTO
• Employee Discount
• Health Insurance

Pay

Range: $17-22

Job Type: Full-time

Pay: $17.00 - $22.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Employee discount
• Health insurance
• Paid time off

Application Question(s):

• Can you show examples of digital campaigns you’ve run and their results?

Experience:

• Social media marketing: 1 year (Required)

Language:

• Spanish (Required)
• English (Preferred)

Work Location: In person