Head of Social / Organic Content Lead

Description:

About Steel City

Steel City is a Pittsburgh-based apparel brand building a modern American heritage identity rooted in:

• workwear
• industrial culture
• craftsmanship
• vintage Americana
• real people and everyday life

We are in a growth phase and evolving from a product-focused brand into a lifestyle brand driven by storytelling, content, and community.

Position Overview

We are seeking a Head of Social / Organic Content Lead to own and lead our organic social presence.

This role is responsible for defining how Steel City shows up across platforms — not just what gets posted, but the narrative, tone, and consistency behind it.

You will work directly with the founders and lead the execution of a structured, repeatable content system across Instagram, TikTok, and YouTube.

This is a strategic and creative role, not a traditional social media coordinator position.

Key Responsibilities:

Content Strategy & Narrative

• Define weekly and monthly content themes
• Develop and maintain content pillars
• Ensure consistency in brand voice, tone, and storytelling
• Identify opportunities to deepen the brand narrative

Content Planning & Production

• Create shot lists, prompts, and content briefs
• Direct internal content creation (video, photography)
• Build and manage a content calendar and backlog
• Oversee content output across platforms

Creative Direction

• Guide editing direction including pacing, music, and tone
• Provide feedback and approvals on content prior to publishing
• Maintain a cohesive visual and emotional brand identity

Social Distribution

• Oversee posting cadence across all organic channels
• Identify top-performing content for amplification or reuse
• Monitor performance and iterate without relying on trend cycles

Team Leadership

• Act as the central point of direction for organic content
• Collaborate with videographer and partnerships lead
• Help define future team needs and structure

Requirements:

Qualifications

• 3–7+ years experience in social media, content, or brand marketing
• Proven experience managing or building brand social accounts
• Strong understanding of visual storytelling and content pacing
• Experience working with video content and creative teams
• Ability to operate both strategically and hands-on
• Highly organized with strong attention to detail

Preferred Experience

• Background in lifestyle, apparel, or consumer brands
• Familiarity with Americana/workwear brands
• Experience collaborating with creators or influencer networks
• Understanding of multi-platform content strategy (IG, TikTok, YouTube)

What We're Looking For

• Strong creative instinct and taste
• Ability to think in narratives, not just individual posts
• Comfort working closely with founders in a fast-moving environment
• Someone who values consistency, restraint, and long-term brand building over short-term trends

How to Apply

Please submit:

• Portfolio or examples of accounts you’ve managed or contributed to
• Links to relevant work (Instagram, TikTok, or website)
• A short note on why this role and brand are a fit