Household Cleaners Marketing Manager Arabia (MAT Cover)

Unilever is currently hiring for Household Cleaners Marketing Manager Arabia (MAT Cover). Function: Marketing, Work Level: WL2A/2B, Reports to: Household Cleaners Lead Arabia, Scope: Arabia (GCC + KSA), Location: UAE/Dubai, Terms & Conditions: Local contract.

ABOUT UNILEVER: With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance.

CATEGORY INTRODUCTION: Home & Hygiene is Home Care Arabia's growth engine with a business size of 35 million Euros. The role is to drive the overall growth of the category, accelerate and drive market share, manage innovations networks and improve our brand salience in KSA.

JOB PURPOSE

This is an exciting opportunity to lead and drive Unilever's growth engine into the future! We are looking for a driven, proactive, self-starter, creative, and influential Marketing Manager who will be responsible for leading the HHC strategy across Arabia and executing the plans with rigor.

MAIN RESPONSIBILITIES

• Craft HHC innovation strategy including product development tapping on trends / needs, managing networks via managing stakeholders as well as crafting campaigns and executing 360 launch plans.
• Develop and execute social first marketing plans in market while ensuring alignment with brand strategy and brand equity.
• Work on initiatives to grow JIF's brand salience.
• Drive business accountability, competitive growth and profitability targets for the brand.
• Act as the brand's expert on the local market, possessing an intimate understanding of the local market and fragrance culture, communities, and social media platforms, to curate effective engaging campaigns.
• Have a strong analytical mindset to find opportunities and spot issues to deliver growth and market share.
• Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets.
• Manage the relationship with key agency partners by providing clear and insightful briefs to ensure unstoppable communication by always having an outstanding unmissable brand communication & activation.
• Be able to drive business cases and manage Brand P&L.
• End to end ownership and management of brand budgets.
• Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach and overall ROI.
• Develop best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD.
• Implement strong in store program working closely with shopper marketing and CD team to improve brands in store presence to drive growth and consumer engagement.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.

• Brand Management Leadership: Proven experience in brand management, marketing, or a related field.
• Consumer Goods Expertise: Obsessive in consumer Intimacy and completely immersed in the world of the consumer.
• Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels.
• Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.
• Agency Management: Proven ability to effectively manage and collaborate with external agencies.

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